Extreme E, the new electric off-road racing series, has been working with YouGov Sport since its inception in 2018 to garner information about the championship’s audience and their attitudes towards fighting climate change, a key aim of the series. YouGov is an international research and data analytics organisation and its sports arm, YouGov Sport, has […]
As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the world are multi-screening and therefore, multi-tasking. Adopting an omni-channel or hybrid advertising strategy can be critical in reaching audiences who tend to spread their attention […]
A study of the online content viewing behaviour of Indonesian consumers has found a massive 55 per cent reduction in consumers accessing piracy websites over the past ten months. The survey, commissioned by the Asia Video Industry Association’s Coalition Against Piracy (CAP) and conducted by YouGov, found that 28 per cent of online consumers currently […]