Television, streaming services, social media and online video have become embedded in everyday life, shaping how people consume information and entertainment. A series of surveys from YouGov research explores how UK adults consume media, how much time they spend doing so, and the extent to which they believe media affects their ability to concentrate. UK […]
A representative YouGov survey conducted in Germany commissioned by the Internet Exchange operator DE-CIX has found that more than half (56 per cent) of users abandon digital applications if they have to wait even just a few seconds. The survey, conducted in April 2026, found expectations are particularly high for applications using AI. Some 54 […]
Research commissioned by BBC Sport and carried out by YouGov reveals that 24 million people in the UK now consider themselves to be a women’s sport fans – up from 18 million in 2021, a 33 per cent increase over the last five years. Overall, women’s rugby union has seen a major uplift in support […]
July 25th saw new rules from the Online Safety Act come into place, requiring adult websites and others that might contain adult content to verify that users are over the age of 18. A YouGov polling shows that, in the six days since the rules came into force, one in four Brits (26 per cent) […]
BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. It’s the third campaign delivered by the partnership and is releasing in cinemas ahead of the 21st BAFTA Games Awards on April 8th. […]
Premiership Rugby has seen a significant rise in young fans with almost a million new supporters aged 18 to 34 versus 12 months ago. According to YouGov Profiles, 14.3 million people in the UK hold an interest in Gallagher Premiership Rugby – this represents an increase of 13 per cent since 2023 – and is […]
Around three quarters (76 per cent) of young men in the UK are worried about the impact of social media on young men’s mental health, but almost as many are optimistic that it can improve – with two thirds (66 per cent) of young men in the UK saying that they feel social media can […]
America’s trust in the media has plateaued over the last few years with only around one-in-three Americans saying they trust the news. Harrison & Hunter Agency Partners, the digital PR & content marketing agency, visualised the percentage of Americans who trust (or distrust) various news organisations. Data is sourced from a 2024 YouGov survey commissioned […]
Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]
A YouGov survey commissioned by EE has revealed that two fifths (38 per cent) of kids aged 6-15 will copy behaviour of adults, online and offline, if they see it is positively reinforced, even if they think it’s wrong. Furthermore, the research highlights the true exposure to hate that kids suffer with today across the […]