YouGov Sport has published its Economic Impact Study for Extreme E’s Hydro X Prix held in Scotland back in May, which has revealed the championship’s positive financial impact on the area.The Economic Impact Study shows that the series’ Hydro X Prix contributed a £31.06m total economic boost to Scotland. Extreme E raced in the former open-cast […]
GfK, the information services company, has entered an agreement to sell GfK Consumer Panel (CP) to the independent third-party entity YouGov in a deal worth a reported £270 million (€316m). The divestment of GfK CP addresses competition concerns by the European Commission, thus paving the way toward completion of the NIQ and GfK combination.“After careful […]
This week marks Screen Free Week, and a YouGov survey finds that approximately one in eight Brits say they are trying to cut down on their mobile phone use. Four in ten Brits (41 per cent) say they use their phone too much, of whom three in ten (31 per cent) say they are currently […]
The world’s biggest entertainment distributors could win over millions of TV viewers currently swerving non-domestic content by deploying AI dubbing, new research suggests. A YouGov poll of 1,002 Mexican adults found that more than half (58 per cent) preferred watching content localised with AI dubbing over a subtitled equivalent, with the strongest preference displayed by […]
BBFC research, by YouGov, surveyed 1,500 parents/caregivers and young people aged 12-19 to unveil the nation’s most awkward viewing moments. The poll asked respondents about what causes them to feel awkward in the moments, how they react, what are the worst instances that spring to mind, and how they behave in those situations. The results […]
With full fibre networks passing 41 per cent of UK premises and with nearly 2 million of those having access to two or more independent network providers, consumers now have unprecedented access to a range of competitively priced ultrafast broadband packages. However, the uptake of full fibre services, especially those combined with a TV bundle, […]
Birmingham City FC Captain Troy Deeney’s high profile campaign to make the teaching of Black, Asian and Minority Ethnic histories and experiences mandatory in the school curriculum will be featured in a new sixty-minute documentary to be aired next month on Channel 4 and produced by SBX Studios. Frustrated by the lack of diversity taught […]
Trade association Asia Video Industry Association’s Coalition Against Piracy’s (CAP) most recent YouGov consumer surveys show that while piracy continues to be a major concern around the Asia Pacific region, particularly in Vietnam, Malaysia and the Philippines where 61 per cent of consumers admit to accessing pirate services in each country, site blocking, and in […]
A YouGov survey has shown independent production companies rate Channel 4 as the best broadcaster to work with. The results of the Channel 4 Indie Survey, undertaken by YouGov and which received more than 100 responses, also showed that Channel 4 has consistently improved in its dealings with indies since 2019. Channel 4 received the […]
Nearly two-thirds (64 per cent) of Americans prefer consuming news on TV, ahead of newspapers, digital, and social platforms. In a recent survey conducted by YouGov on behalf of Samsung Electronics America, respondents confirmed that TV viewing across the US remains overwhelmingly strong, with local news leading the pack with 62 per cent, followed by […]