ITV has selected Yospace, a specialist in Dynamic Ad Insertion (DAI), to launch an ad measurement and delivery solution across its channels on Freely, the joint streaming service from Everyone TV developed by UK public service broadcasters the BBC, ITV, Channel 4 and 5. Yospace has delivered a DAI solution combined with Client-Guided Ad Measurement […]

Yospace, a specialist in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UEFA Women’s Euro 2025 tournament – more than any previous men’s or women’s football event. Yospace saw 30,000 more ads stitched per day than during the men’s tournament last year. The amount of […]

Yospace, a specialist in dynamic ad insertion (DAI), has appointed Stuart Barnes as VP International Business Development. Alongside Edward New, VP Commercial, Barnes’ appointment will bolster the business’ ability to accelerate adoption of DAI across Europe, North America and APAC. Tim Sewell, CEO at Yospace, commented: “Stuart has a proven track record in building great […]

Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]

Channel 4 and Yospace, the dynamic ad insertion specialist, have extended their multi-year partnership, taking them to over ten years of collaboration. The partnership will see Yospace help the broadcaster grow its digital advertising business further as it targets becoming a digital-first public service streamer by 2030. Yospace’s server-side ad insertion (SSAI) technology plays a […]

Yospace, the leader in dynamic ad insertion, will be showcasing the power of its technology to scale for major global events at this year’s IBC event in Amsterdam (RAI Amsterdam Convention Centre, September 13th-16th). Yospace will showcase insights from a big Summer of Sports, which demonstrate the sheer scale of addressable advertising in the streaming […]

Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]

Akamai Technologies, the cloud company that powers and protects life online, has announced that Yospace is the latest organisation to join the Akamai Qualified Compute Partner Program as an Independent Software Vendor (ISV). Yospace provides dynamic ad insertion for media companies around the globe. As an ISV in the Akamai Qualified Compute Partner Program, Yospace […]

Football may not be coming home for England fans, but it’s not just the Spanish that will be celebrating success at Euro 2024. Data insights from Yospace, the dynamic ad insertion company, gathered from ad-funded broadcaster customers across four continents, show that almost 6 billion addressable ads were stitched across the four weeks of the […]

Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]