Data: Euro 2025 drives surge in ad-funded streaming
Yospace, a specialist in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UEFA Women’s Euro 2025 tournament – more than any previous men’s or women’s football event. Yospace saw 30,000 more ads stitched per day than during the men’s tournament last year. The amount of […]