Advanced Television

Yospace

Yospace hires Barnes as VP International Business Development

Yospace, a specialist in dynamic ad insertion (DAI), has appointed Stuart Barnes as VP International Business Development. Alongside Edward New, VP Commercial, Barnes’ appointment will bolster the business’ ability to accelerate adoption of DAI across Europe, North America and APAC. Tim Sewell, CEO at Yospace, commented: “Stuart has a proven track record in building great […]

January 23, 2025

Yospace CEO: “Streamers will eke max value of ad inventory”

Tim Sewell, CEO at Yospace, a specialist in server-side ad insertion, has shared his predictions on OTT monetisation for 2025. “With ad-based streaming an increasingly important element of many media owners’ businesses, we’ll see a real desire to eke out the maximum value of ad inventory. That means a closer focus on dynamic ad insertion […]

December 13, 2024

Channel 4 extends ad partnership with Yospace

Channel 4 and Yospace, the dynamic ad insertion specialist, have extended their multi-year partnership, taking them to over ten years of collaboration. The partnership will see Yospace help the broadcaster grow its digital advertising business further as it targets becoming a digital-first public service streamer by 2030. Yospace’s server-side ad insertion (SSAI) technology plays a […]

September 9, 2024

Yospace to showcase the latest advances in SSAI for major live events

Yospace, the leader in dynamic ad insertion, will be showcasing the power of its technology to scale for major global events at this year’s IBC event in Amsterdam (RAI Amsterdam Convention Centre, September 13th-16th). Yospace will showcase insights from a big Summer of Sports, which demonstrate the sheer scale of addressable advertising in the streaming […]

August 20, 2024

Research: Olympic moments offer gold for advertisers

Paris 2024 Olympics insights from Yospace, the dynamic ad insertion company – and gathered from ad-funded broadcaster customers across four continents – show that it stitched 4 billion one-to-one addressable ads during the event’s 19 days. The findings reveal surges in viewership for key moments that drove long streaming sessions as viewers were drawn in […]

August 15, 2024

Yospace joins Akamai Qualified Compute Partner Program

Akamai Technologies, the cloud company that powers and protects life online, has announced that Yospace is the latest organisation to join the Akamai Qualified Compute Partner Program as an Independent Software Vendor (ISV). Yospace provides dynamic ad insertion for media companies around the globe. As an ISV in the Akamai Qualified Compute Partner Program, Yospace […]

July 23, 2024

Yospace helps ad-funded broadcasters score during Euro 2024

Football may not be coming home for England fans, but it’s not just the Spanish that will be celebrating success at Euro 2024. Data insights from Yospace, the dynamic ad insertion company, gathered from ad-funded broadcaster customers across four continents, show that almost 6 billion addressable ads were stitched across the four weeks of the […]

July 16, 2024

Research: Late action boosts ad values in Euro 2024 QFs

Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]

July 10, 2024

Research: Advertisers celebrate Bellingham goal

England fans are still waiting for the team to kick into gear at Euro 2024. Many have been disillusioned by sluggish performances to date and the knockout game against Slovakia on June 30th followed the trend – until Jude Bellingham’s spectacular equaliser in the 95th minute. Viewing stats from Yospace, the dynamic ad insertion company, […]

July 3, 2024

Bitmovin, Yospace live streaming partnership

Bitmovin, a provider of video streaming infrastructure, has announced a partnership with Yospace, the dynamic ad insertion expert. The companies say they “will deliver a joint solution for live streaming, at scale, to empower broadcasters to offer better ad solutions to brands and advertisers, with the reassurance of a seamless customer experience”. Bitmovin and Yospace’s […]

March 14, 2024