The BBC World Service has launched a WhatsApp channel to deliver vital content to audiences in Sudan, as the country continues to face a humanitarian crisis. The new WhatsApp service extends the reach of BBC News Arabic’s weekday radio programme Sudan Peace, which broadcasts for 30-minutes from Sunday to Thursday. The programme was created in […]
CityDays has unveiled The Traitors: Anywhere, an officially licensed social deduction game inspired by the global hit TV phenomenon The Traitors. Launching for players in the UK and Ireland later this year, the game seeks to bring the tension, strategy and psychological intrigue of The Traitors directly into players’ everyday lives, played entirely through WhatsApp, […]
myBillBook, the Indian GST billing and accounting software by the neo-banking startup FloBiz, has partnered with CleverTap, the all-in-one engagement platform, to boost engagement and revenues through highly-targeted, data-driven customer interactions. The collaboration aimed to nurture high-potential users and convert them into subscribers. myBillBook team recognised that several free trial users could offer higher lifetime […]
CleverTap has released a market research report on Unraveling the Cross-Channel Marketing Strategy. The report highlights the necessity of tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence. It underscores the importance of understanding local and industry-specific nuances to optimise cross-channel strategies as businesses grow. The report has looked at […]
While mobile phone calls are still a popular way to keep in touch with friends and family, most adults would rather go without them for a day than forgo their favourite messaging apps if they had to choose between them, according to research published by Ofcom. Online communication services like WhatsApp and Snapchat have become […]
Meta, owner of Facebook, Instagram and WhatsApp, is preparing to cut 13 per cent of its workforce. The first mass lay-offs in the firm’s history will see some 11,000 employees, from a global headcount of 87,000, lose their jobs. In a statement Meta chief executive, Mark Zuckerberg, said the cuts were “the most difficult changes […]
The CNMC has analysed Internet consumption in Spain during the second quarter of 2022. Nine out of ten Spaniards used the network in the last three months and 78.7 per cent of them did so several times a day, according to the findings of the most recent CNMC Panel de Hogares (Household Panel). More and […]
Older people are missing out on the emotional benefits of technology to help tackle loneliness because they lack digital skills, according to research from BT. The research shows that 41 per cent of over 70s don’t feel fully confident using their mobile beyond simple calls – despite almost three quarters (71 per cent) believing phones […]
The landscape of social media is ever-changing, especially among teens who often are on the leading edge of this space. A new Pew Research Center survey of American teenagers ages 13 to 17 finds TikTok has rocketed in popularity since its North American debut several years ago and now is a top social media platform […]
Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]