Magnite, the independent sell-side advertising company, has announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server to scale programmatically, while the Magnite Streaming and DV+ SSPs will help WeTV earn the full value of their inventory. Having […]

Astro has added WeTV, a streaming service from Chinese tech giant Tencent, to its Ultra Box service across Malaysia.  WeTV boasts a wide catalogue of Asian content such as Chinese dramas Prosecution Elite (coming soon) starring Dilraba Dilmurat, Tong Dawei, Gao Xin, and You Jingru, The Love You Give Me which is an adaptation of […]

Korean, US and local content form the core of online video content consumption across Southeast Asia, according to a study published by Media Partners Asia (MPA). The report, Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study, wraps up 2020 with key insight to online video content consumption trends across four Southeast Asian […]