Vidmob and Realeyes have announced a partnership that will embed Realeyes attention metrics into Vidmob’s creative data platform. Vidmob’s AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure those learnings are applied across all flighted media. Realeyes is a specialist in attention measurement, […]

Vidmob, the creative data company, has announced the launch of its new AI capability, allowing marketers to monitor and analyse how their advertising represents talent diversity. Using refined AI models, Diversity Reports provide marketers and advertisers with unique data on key diversity factors including skin tone, physical presentation and age. The advertising industry is making […]

VidMob, a platform for Intelligent Creative, has raised $110 million (€108.2m) in a Series D investment round led by Shamrock Capital, with participation from a group of new and existing investors. VidMob’s Intelligent Creative platform provides an end-to-end solution to help brands optimise the performance of their creative advertising assets by unifying data and analytics […]

VidMob, the platform for Intelligent Creative, has released research that shows how the direction of model’s eye gaze in the first few seconds of a video ad can significantly impact performance metrics, but can differ greatly based on context. VidMob applied proprietary AI technology to detect the specific direction of eye gaze and its relationship […]