Vidmob, the creative data company, has announced the launch of its new AI capability, allowing marketers to monitor and analyse how their advertising represents talent diversity. Using refined AI models, Diversity Reports provide marketers and advertisers with unique data on key diversity factors including skin tone, physical presentation and age.

The advertising industry is making a conscious move towards prioritising diversity and inclusion in advertising, and there is clear consumer demand for this; Amazon claims that, globally, +70 per cent of consumers expect brands they buy from to prioritise DEI, and take action to promote diversity and inclusion in their online advertising. However many groups are still under-represented. As brands strive to develop creative that best represents their values and better reflects their audiences, it’s critical that they have a holistic view of campaigns across all platforms. Traditionally, overseeing a multitude of creatives dispersed across various channels and regions was a time-consuming and prolonged process. Vidmob’s Diversity Reports provide a scalable solution that puts diversity at the forefront, allowing for comprehensive monitoring of intricate creative catalogues.

“The inclusion of diverse creative is essential for equitable representation in advertising and holds the potential to enhance business performance. Studies show that consumers gravitate towards inclusive brands. Leveraging AI empowers advertisers to monitor diversity across thousands of assets, providing greater influence over business outcomes,” commented Mickey Alon, Chief Product and Technology Officer at Vidmob.

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Categories: Advertising, Articles, Services

Tags: AI, vidmob