Vidmob, the creative data company, has announced the launch of The Aperture, its new proprietary, differentiated technology that will provide marketers with a structured framework to assess creative parameters and their impact on performance. The technology can decode tens of thousands of creative decisions into measurable elements and contextualise those elements into categories that are […]
Vidmob, the creative data company, has announced the appointment of Joseph Galarneau as Chief Product & Technology Officer (CPTO). In this role, Galarneau will lead Vidmob’s product innovation and technology strategy, focusing on scaling the company’s AI-driven creative data platform and accelerating its impact across the marketing ecosystem. Galarneau succeeds Mickey Alon, who is transitioning […]
Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is projected to reach $1.12 trillion (€0.98tn) by 2026, so investment in creative and content is expected to surpass $140 billion. Winterberry Group, a strategic growth consultancy, has […]
Vidmob, a provider of creative data solutions, and Objective Platform, a specialist in holistic marketing measurement, have announced a strategic partnership to bring creative data into Marketing Mix Modeling (MMM). By integrating Vidmob’s creative data into Objective Platform’s advanced MMM framework, brands can make more informed, data-driven decisions about both their media allocation and creative […]
Vidmob, the creative data company, in collaboration with LinkedIn, has revealed key findings from its 2024 Creative Trends report. The study sheds light on the creative trends that are driving B2B campaign performance in 2024, offering marketers insights into crafting more impactful video and static content on LinkedIn. As a LinkedIn Marketing Partner since 2018, […]
Vidmob, the creative data company, has revealed key findings from a Forrester Opportunity Snapshot study, Maximize Media Impact With AI-Driven Creative Insights. The study, commissioned by Vidmob and conducted by Forrester Consulting, highlights the importance of creative quality and measurement in maximising advertising effectiveness, including approaches and tools used by B2C marketing leaders to predict […]
Vidmob, the creative data company, has announced the launch of its plugin for Adobe After Effects, advancing its unmatched end-to-end AI solution for analysing and building ad creative. This plugin is the first in a series for the Adobe Creative Cloud, aimed at revolutionising the Generative AI-powered creative production process and further instrumenting the creative […]
Vidmob and Realeyes have announced a partnership that will embed Realeyes attention metrics into Vidmob’s creative data platform. Vidmob’s AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure those learnings are applied across all flighted media. Realeyes is a specialist in attention measurement, […]
Vidmob, the creative data company, has announced the launch of its new AI capability, allowing marketers to monitor and analyse how their advertising represents talent diversity. Using refined AI models, Diversity Reports provide marketers and advertisers with unique data on key diversity factors including skin tone, physical presentation and age. The advertising industry is making […]
VidMob, a platform for Intelligent Creative, has raised $110 million (€108.2m) in a Series D investment round led by Shamrock Capital, with participation from a group of new and existing investors. VidMob’s Intelligent Creative platform provides an end-to-end solution to help brands optimise the performance of their creative advertising assets by unifying data and analytics […]