Advanced Television

usa

Research: US giants dominate European streaming

The European streaming market is under global pressure, reports Mediaivision. The shift in viewing has been dramatic: across the analysed markets, US services now capture around 75 per cent of all online viewing. “What strikes me is how consistent the picture is across Europe. Regardless of market, US platforms hold a majority of online consumption. […]

March 12, 2026

AT&T announces $250bn US connectivity investment

AT&T, the US multi-national telco, has announced an investment and spend of more than $250 billion (€215.4bn) in the future of US advanced connectivity, building the high-speed networks and resilience required for the next era of growth. “Today, we’re committing more than $250 billion to increase US connectivity competitiveness and expand access to AT&T’s leading […]

March 11, 2026

Fremantle expands game show lineup on Samsung TV Plus in US

Samsung TV Plus has added three of Fremantle’s iconic game show channels as part of their FAST lineup in the US. New channels include: Family Feud (hosted by Steve Harvey), Family Feud Classic and The Price Is Right: The Barker Era. The Family Feud (hosted by Steve Harvey) channel features episodes and clips from the […]

March 11, 2026

ESPN: NHL viewership up 21% YoY

The 2025-26 NHL season on ESPN and ABC continued on March 5th with Buffalo Sabres vs Pittsburgh Penguins on ESPN, delivering 808K viewers (peak: 928K), +98 per cent vs. last season’s NHL on ESPN average in the US. Then the March 7th ABC doubleheader featuring the Washington Capitals vs Boston Bruins and New York Rangers […]

March 11, 2026

BIScience launches TV Intelligence Suit

BIScience, the company behind AdClarity, the AI-driven ad intelligence platform, has announced the launch of its TV Intelligence Suite, bringing US linear TV coverage into AdClarity’s existing digital, social, video, and CTV capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent performance metrics. Most legacy ad intelligence providers were built around […]

March 11, 2026

Study: TV remains dominant influencer in US purchase decisions

TVB, the trade association of America’s local broadcast television industry, has released findings from its 2026 Purchase Funnel Study which found that TV continues to play a key role in creating brand awareness and influencing consumer purchase decisions. TVB commissioned GfK/NIQ to conduct this study, which looked at over 20 media platforms, both traditional and […]

March 10, 2026

Philo names new CEO, adds new tiers and a free-trial

Philo, the US OTT service, is introducing two new subscription offerings effective immediately: Philo Essential and Philo Bundle+. The New Philo Lineup: Philo Essential ($25/month): An affordable entry point into live TV streaming The Content: Get 70+ live TV channels and 120+ free channels. On-Demand: Access a massive library of 80,000+ movies and shows. The […]

March 10, 2026

Judge gives VOA reprieve

A US federal judge has ruled that the appointment of Kari Lake, the head of Voice of America’s (VOA) oversight agency, was invalid, voiding mass layoffs that she had carried out at the federally funded news organisation in 2025. The decision by Judge Royce C. Lamberth of the US District Court for the District of […]

March 9, 2026

Research: Aggregation, all-inclusive rights appeal to sports fans

Sports fans today have more ways than ever to watch their favourite teams and leagues. Data from Hub Entertainment Research’s Evolution of Sports: What’s the Score? Wave 5 study finds that the growing number of services carrying games is also making sports harder for fans in the US to find. Hub’s bi-annual sports study tracks how […]

March 9, 2026

Research: Wi-Fi quality gaps drive churn risk for US ISPs

Research from Parks Associates and TechSee presented at Enterprise Connect shows that as broadband competition expands across fibre, 5G fixed wireless, and next-generation satellite services, providers in the US are increasingly winning or losing customers based on the quality of the in-home Wi-Fi experience. The firm’s white paper, Seeing the Unseen: Delivering Connectivity with Confidence, […]

March 9, 2026