Advanced Television

usa

US public broadcasters deploy Advanced HDR by Technicolor

In celebration of America’s 250th anniversary, Advanced HDR by Technicolor has announced that seven public TV stations have deployed ATSC 3.0 and are enabled with Advanced HDR by Technicolor, marking a major milestone for accessible, free, over-the-air (OTA) public TV. Maryland Public Television (MPT) in Baltimore, Maryland; WPTD in Dayton, Ohio; WXXI in Rochester, New […]

January 6, 2026

Pearl TV launching NEXTGEN TV Converter Box Programme

As the Federal Communications Commission (FCC) considers next steps on the transition to ATSC 3.0 television broadcasting in the US, Pearl TV has announced the NEXTGEN TV Converter Box Programme, an industry-led effort focused on ensuring that over-the-air TV households have an affordable and user-friendly way to access NEXTGEN TV services while continuing to rely […]

January 5, 2026

Prime Video US delivers most watched NFL TNF ever

Prime Video in the US reports it has delivered the most-watched season to date across the 20-year history of the NFL’s Thursday Night Football package. The 2025 season of TNF on Prime averaged 15.33 million viewers throughout its 15-game campaign, marking a +16 per cent increase over the 2024 season and the third-consecutive year of […]

January 5, 2026

DirecTV launches streaming TV solution for small businesses

DirecTV For Business has announced the launch of its new streaming TV solution for small businesses in the US, with plans to expand the offering to larger business locations soon. Streaming offers a simple, self-installation solution for small businesses that have a high-speed broadband connection, particularly for those in metropolitan areas where satellite installation may […]

January 5, 2026

Survey: US nears 100m FTTH passing milestone

The Fiber Broadband Association (FBA) has released its annual Fibre Deployment Survey, performed by RVA LLC Market Research & Consulting (RVA), which reveals that 2025 set an all-time record for fibre broadband growth. Fibre broadband deployments reached 11.8 million US homes passed in 2025 alone, totaling 98.3 million FTTH passings when including homes with more […]

December 18, 2025

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects steady but moderate growth across subscription video services, with total TV and video subscriptions climbing from 719 million in 2025 to 765 million by 2030. […]

December 17, 2025

DirecTV wins appeal on Nexstar, White Knight suit

DirecTV won its appeal to reinstate a federal lawsuit accusing Nexstar Media Group, Mission Broadcasting, and White Knight Broadcasting of conspiring to manipulate, raise, and fix prices of retransmission consent fees. The Second Circuit Court of Appeal affirmed that DirecV has standing to sue under antitrust laws and may prosecute its claims against Nexstar and […]

December 16, 2025

Research: Festive period accounts for a third of US SVoD sign-ups

Research from Ampere Analysis shows that nearly one-third of US streaming sign-ups occur between November and January, but long-term customer retention hinges on deal structure and perceived value, not promotions alone. Black Friday – the major shopping day after Thanksgiving in the US – is a significant driver of the festive spike, with eight of […]

December 15, 2025

Forecast: YouTube TV largest pay-TV operator in US by 2027

At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]

December 11, 2025