During its Upfronts presentation, Netflix revealed it now has over 250 million viewers on its ad-supported tier, up from 190 million in November 2025 – with 80 per cent of ad-supported subscribers are actively watching Netflix every week. Netflix also said that nearly half (44 per cent) of subscribers reached through its ad campaigns are […]
Nielsen, the specialist audience measurement, data and marketing intelligence, has released The 2026 Upfront Planning Guide, which takes an in-depth look at ad supported TV viewership trends across key audience demographics and in sports. Nielsen has compiled the series to give advertisers and agencies the insights and applicable takeaways they need ahead of this year’s […]
NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fuelled by its sports and live events, the addition of the NBA, growth in streaming platform Peacock, and advancements in technology, NBCUniversal has reported record sales commitments overall and delivered its […]
In Netflix’s second year of Upfront negotiations – after entering the advertising business in 2023 – the streamer said it closed deals with all major holding companies as well as independent agencies, and reported a 150+ per cent increase in upfront ad sales commitments, which was “in-line with expectations”. Amy Reinhard, President of Advertising at […]
Canela Media, a technology and innovation Hispanic multicultural media company, announced its plans for the coming year at the 2024 IAB NewFronts underscoring its commitment to investing in technology, data solutions, and content to engage and entertain Hispanic audiences in the US and Latin America. As the company celebrates its five-year anniversary, it highlighted growth […]
FuboTV, the sports-first live TV streaming platform, has announced during the IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Fubo says its new ad inventory is indicative of its continued innovation – the virtual MVPD has historically been first to market with both […]
Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages actual agency pricing data to unveil exclusive ‘effective CPMs’ or eCPMs. This unique, directly ingested data empowers strategic NewFronts & Upfronts preparation and negotiation. […]
Fuse Media, the Latino-owned global entertainment company with one of the largest suites of DEI-focused channels, announced the successful close of its Upfronts with double-digit growth in volume and high single-digit growth in CPMs across its full spectrum of linear and digital offerings. These increases were driven by big wins in original programming on both […]
Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies. The company surveyed over 500 advertising professionals across TV’s top advertising sectors to determine how ad-buying plans will change this year, while also revealing more about the growing role of streaming and […]