Sports fans today have more ways than ever to watch their favourite teams and leagues. Data from Hub Entertainment Research’s Evolution of Sports: What’s the Score? Wave 5 study finds that the growing number of services carrying games is also making sports harder for fans in the US to find. Hub’s bi-annual sports study tracks how […]

Mixed martial arts is set to return to Spanish television as Movistar Plus has reached an agreement to broadcast WOW, the country’s leading MMA competition, backed by former UFC Featherweight Champion Ilia Topuria and professional footballer Cristiano Ronaldo. The platform will offer full coverage of the promotion’s events, beginning with its next major fight night, […]

Paramount Skydance has reported a wider net loss of $573 million in Q4 2025, and that it increased revenue by 2 per cent to $8.15 billion (€6.91bn). The entertainment giant, which is embroiled in a bidding battle with Netflix for ownership of Warner Bros Discovery (WBD), saw improvements in its streaming business offset by continued […]

Gracenote, the content data business unit of Nielsen, has found that the total catalogue growth of Prime Video, Apple TV, Disney+, Netflix and Paramount+ increased by 20 per cent year-on-year (YoY). Of significance is sports programme offerings in 2025 across the top five SVoD services increased by 52 per cent. This sharp increase, identified in […]

Research from Ampere Analysis reveals that streaming platforms will spend $14.2 billion (€11.9bn) on sports rights in 2026, an increase of 7 per cent on the $13.2 billion spent in 2025. Prime Video is set to become the largest streaming investor in sports rights globally, overtaking DAZN for the first time, forecasts Ampere Analysis. Further […]

Paramount, a Skydance Corporation, and UFC, the MMA organisation, have announced a seven-year, multi-territory expansion of their partnership, securing UFC media rights for Paramount+ across Latin America and Australia starting in 2026. This agreement expands upon the seven-year media rights partnership announced in August in which Paramount+ becomes the exclusive home of all UFC events […]

Paramount, a Skydance Corporation, and TKO Group, the sports and entertainment company, have announced a long-term media rights agreement in which Paramount+ will become the exclusive home of Zuffa Boxing throughout the US, Canada and Latin America. Zuffa Boxing is the new professional boxing promotion formed by TKO and entertainment conglomerate Sela, with leadership from UFC President […]

Paramount, a Skydance Corporation, and TKO Group, the sports and entertainment company, have announced a seven-year media rights – agreement valued at $1.1 billion (€0.95bn) per season – which will see Paramount become the exclusive home of all UFC events in the US. Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 […]

Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]

TKO Group Holdings, the US media conglomerate and owner of sports organisations UFC and WWE, as well as media company IMG, has announced financial results for its first quarter ended March 31st 2025. Revenue increased 4 per cent, or $46.4 million (€41.2m), to $1.26 billion. The increase primarily reflected an increase of $74.8 million at […]