Paramount, a Skydance Corporation, and UFC, the MMA organisation, have announced a seven-year, multi-territory expansion of their partnership, securing UFC media rights for Paramount+ across Latin America and Australia starting in 2026. This agreement expands upon the seven-year media rights partnership announced in August in which Paramount+ becomes the exclusive home of all UFC events […]
Paramount, a Skydance Corporation, and TKO Group, the sports and entertainment company, have announced a long-term media rights agreement in which Paramount+ will become the exclusive home of Zuffa Boxing throughout the US, Canada and Latin America. Zuffa Boxing is the new professional boxing promotion formed by TKO and entertainment conglomerate Sela, with leadership from UFC President […]
Paramount, a Skydance Corporation, and TKO Group, the sports and entertainment company, have announced a seven-year media rights – agreement valued at $1.1 billion (€0.95bn) per season – which will see Paramount become the exclusive home of all UFC events in the US. Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 […]
Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
TKO Group Holdings, the US media conglomerate and owner of sports organisations UFC and WWE, as well as media company IMG, has announced financial results for its first quarter ended March 31st 2025. Revenue increased 4 per cent, or $46.4 million (€41.2m), to $1.26 billion. The increase primarily reflected an increase of $74.8 million at […]
Shauna Bannon, an accomplished MMA powerhouse and rising UFC star, has officially joined OnlyFans as a sponsored athlete. A multiple-time MMA champion and the only current Irish female fighter on the UFC roster, Bannon’s stock is rising fast in the combat sports world. From clinching victories in both professional and amateur MMA—including title wins across […]
Starzplay, the MENA SVoD service, will exclusively stream UFC 314 live from the Kaseya Center in Miami, US on April 13th, at 06:00 AM GST. The event is headlined by a featherweight title bout between Alexander Volkanovski and Diego Lopes, complemented with a highly anticipated co-main event and a major UFC debut, adding to the […]
Endeavor Group, the sports and entertainment giant, has announced the completion of its acquisition by Silver Lake, a specialist in technology investing, in partnership with the Endeavor management team and additional investors. Silver Lake and its co-investors have acquired 100 per cent of the outstanding shares in Endeavor they did not already own, other than […]
TKO Group Holdings, owner of WWE and UFC, has announced financial results for its full year ended December 31st 2024 – the company’s first full year of results since forming in September 2023. Revenue for 2024 increased 67 per cent YoY to $2.804 billion (€2.6bn). The increase reflected the increase of $1.015 billion of revenue […]
DAZN, the sports streaming platform has announced an extension to its UFC deal in Germany and Austria to 2027. MMA fans in the DACH region can continue to look forward to all UFC Fight Nights and numbered events (approximately 42 a year) live and exclusively on DAZN in the coming years with German commentary. In […]