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Gracenote: Sports content on SVoDs up 52% YoY

Gracenote, the content data business unit of Nielsen, has found that the total catalogue growth of Prime Video, Apple TV, Disney+, Netflix and Paramount+ increased by 20 per cent year-on-year (YoY). Of significance is sports programme offerings in 2025 across the top five SVoD services increased by 52 per cent. This sharp increase, identified in […]

February 19, 2026By Nik Roseveare

Research: Prime Video overtakes DAZN in sports spending

Research from Ampere Analysis reveals that streaming platforms will spend $14.2 billion (€11.9bn) on sports rights in 2026, an increase of 7 per cent on the $13.2 billion spent in 2025. Prime Video is set to become the largest streaming investor in sports rights globally, overtaking DAZN for the first time, forecasts Ampere Analysis. Further […]

February 2, 2026

Paramount expands UFC deal

Paramount, a Skydance Corporation, and UFC, the MMA organisation, have announced a seven-year, multi-territory expansion of their partnership, securing UFC media rights for Paramount+ across Latin America and Australia starting in 2026. This agreement expands upon the seven-year media rights partnership announced in August in which Paramount+ becomes the exclusive home of all UFC events […]

October 28, 2025

Zuffa Boxing signs Paramount deal

Paramount, a Skydance Corporation, and TKO Group, the sports and entertainment company, have announced a long-term media rights agreement in which Paramount+ will become the exclusive home of Zuffa Boxing throughout the US, Canada and Latin America. Zuffa Boxing is the new professional boxing promotion formed by TKO and entertainment conglomerate Sela, with leadership from UFC President […]

September 30, 2025

Paramount signs US rights deal for UFC

Paramount, a Skydance Corporation, and TKO Group, the sports and entertainment company, have announced a seven-year media rights – agreement valued at $1.1 billion (€0.95bn) per season – which will see Paramount become the exclusive home of all UFC events in the US. Starting in 2026, Paramount will exclusively distribute UFC’s full slate of 13 […]

August 11, 2025By Nik Roseveare

Data: Advertisers embracing live sports on CTV

Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]

May 15, 2025

TKO Q1 revenue up 4%; raises guidance

TKO Group Holdings, the US media conglomerate and owner of sports organisations UFC and WWE, as well as media company IMG, has announced financial results for its first quarter ended March 31st 2025. Revenue increased 4 per cent, or $46.4 million (€41.2m), to $1.26 billion. The increase primarily reflected an increase of $74.8 million at […]

May 9, 2025

UFC’s Shauna Bannon joins OnlyFans as sponsored athlete

Shauna Bannon, an accomplished MMA powerhouse and rising UFC star, has officially joined OnlyFans as a sponsored athlete. A multiple-time MMA champion and the only current Irish female fighter on the UFC roster, Bannon’s stock is rising fast in the combat sports world. From clinching victories in both professional and amateur MMA—including title wins across […]

April 24, 2025

UFC 314 on Starzplay

Starzplay, the MENA SVoD service, will exclusively stream UFC 314 live from the Kaseya Center in Miami, US on April 13th, at 06:00 AM GST. The event is headlined by a featherweight title bout between Alexander Volkanovski and Diego Lopes, complemented with a highly anticipated co-main event and a major UFC debut, adding to the […]

April 10, 2025

Silver Lake acquires Endeavor

Endeavor Group, the sports and entertainment giant, has announced the completion of its acquisition by Silver Lake, a specialist in technology investing, in partnership with the Endeavor management team and additional investors. Silver Lake and its co-investors have acquired 100 per cent of the outstanding shares in Endeavor they did not already own, other than […]

March 24, 2025