Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
In recent years, Twitch has evolved from a niche platform for gamers into a massive entertainment hub, featuring everything from esports tournaments to live music sessions. But one of the most fascinating developments has been the explosive growth of casino streaming. Watching players spin reels, hit jackpots, and interact with their audience in real time […]
Reedpop has announced that Bryan Dechart and Amelia Rose Blaire from celebrated neo-noir thriller Detroit: Become Human will be attending MCM London Comic Con in October this year. The pair will be appearing across all three days – October 24th to 26th. Dechart is an actor and motion-capture performer best known for his role as […]
Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]
Stream Hatchet, a streaming analytics and business intelligence platform and subsidiary of GameSquare, has released its 2024 live streaming trends report, which offers an analysis of the recent state of the live-streaming market, including the popularity of gaming streaming platforms, game publisher IP, popular media and creators. “Stream Hatchet’s 2024 report shows the resurgence of […]
Netflix introduced gaming to its platform in 2021, offering mobile games to subscribers at no extra cost. This initiative was part of a broader strategy to diversify content and enhance subscriber engagement. Netflix’s gaming offerings are designed to be accessible, ad-free, and free of in-app purchases, appealing to a wide range of users. By offering […]
Playing poker online is one of the top ways to play the game. But if you’re looking for some valuable knowledge, some of the best ways to pick up top tips is to watch others play. We’ll be looking into what you can learn from watching others. What can you learn from watching poker players? […]
Casino streaming on Twitch has transformed gambling into an interactive and thrilling form of entertainment. Millions of viewers tune in to watch streamers bet on slot games, play poker, or spin roulette wheels, creating an exciting blend of risk and spectacle. This modern trend combines gaming, community building, and gambling into a dynamic experience. Let’s […]
Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Save Point 2024 report, which looks back at some of the biggest shifts in the live-streaming industry in 2024. This includes new live-streaming platforms, the most popular streamers, top games, new alternative content capturing viewer interest, and a new meta […]
Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Q3 2024 report, revealing significant growth trends in gaming and live-streaming viewership. This quarter, live streaming viewership is at 8.5 billion hours watched, with a 12 per cent year-over-year increase—the highest growth since the pandemic’s peak. Key players […]