There was a time when online casinos competed for the same 30-second TV spots as car insurance companies. Prime-time slots, sports sponsorships, newspaper display ads: the playbook was borrowed wholesale from consumer goods, and for a while, it worked well enough. Then something shifted. The audiences that iGaming operators most wanted to reach stopped watching […]
The line between broadcast media and the video games industry is blurring. Streaming services like Twitch have attracted a large following while the participation in online gambling has reached new heights. That’s led broadcasters and the companies that operate platform’s like Alderney-regulated PokerStars to pay more attention to where the two industries intersect. A shifting […]
At a press conference in Paris, French PSB group France Télévisions has announced it will launch a new sport channel on its digital platform to coincide with the 2026 Winter Olympics in Milan Cortina. The new channel will feature an interactive dimension inspired by the Twitch platform and aims to offer around 2,000 hours of […]
Broadcasts continue to serve different purposes depending on who is watching or listening. For some, it’s about picking up information; for others, it’s purely about entertainment. The most recent viewing data from the UK reflects this range in engagement. In 2025, Brits averaged around four hours of TV and streaming content each day, with approximately […]
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
In recent years, Twitch has evolved from a niche platform for gamers into a massive entertainment hub, featuring everything from esports tournaments to live music sessions. But one of the most fascinating developments has been the explosive growth of casino streaming. Watching players spin reels, hit jackpots, and interact with their audience in real time […]
Reedpop has announced that Bryan Dechart and Amelia Rose Blaire from celebrated neo-noir thriller Detroit: Become Human will be attending MCM London Comic Con in October this year. The pair will be appearing across all three days – October 24th to 26th. Dechart is an actor and motion-capture performer best known for his role as […]
Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60 billion (€53bn) in retail media alone this year, […]
Stream Hatchet, a streaming analytics and business intelligence platform and subsidiary of GameSquare, has released its 2024 live streaming trends report, which offers an analysis of the recent state of the live-streaming market, including the popularity of gaming streaming platforms, game publisher IP, popular media and creators. “Stream Hatchet’s 2024 report shows the resurgence of […]
Netflix introduced gaming to its platform in 2021, offering mobile games to subscribers at no extra cost. This initiative was part of a broader strategy to diversify content and enhance subscriber engagement. Netflix’s gaming offerings are designed to be accessible, ad-free, and free of in-app purchases, appealing to a wide range of users. By offering […]