BBC News Thai has expanded its offering by launching on social-media platform TikTok. The BBC News Thai TikTok channel features a range of content, from Thai politics and current affairs to science, history, and health – subjects that have proven to be popular among the BBC’s Thai-speaking audiences. BBC News Thai Editor, Kriddikorn Padermkurkulpong, commented: […]

Middlechild Productions, the independent unscripted production company based in Brighton, has announced a new YouTube channel presented by gardening legend Alan Titchmarsh. The channel, Gardening with Alan Titchmarsh, will launch in April 2025 will celebrate Titchmarsh’s horticultural legacy while providing a platform for a wealth of tips and ideas. Titchmarsh will pass on his vast knowledge and experience […]

Hub Entertainment Research’s annual Video Redefined survey confirms that social video on platforms such as YouTube and TikTok plays an outsized role in the lives of young viewers, at the expense of traditional premium TV. With only so many hours in the day, Video Redefined explores how traditional long-form content co-exists with the many new […]

Good Morning Britain has launched a new social media strand delivering presenter-led news bulletins on the programme’s TikTok platform. As Good Morning Britain continues to break the latest news and current affairs across the airwaves daily from 6am on ITV1 and ITVX, the programme has also seen strong growth across its social media platforms. In […]

Premiership Rugby has seen a significant rise in young fans with almost a million new supporters aged 18 to 34 versus 12 months ago. According to YouGov Profiles, 14.3 million people in the UK hold an interest in Gallagher Premiership Rugby – this represents an increase of 13 per cent since 2023 – and is […]

According to Omdia’s latest consumer survey, TikTok and YouTube have emerged as the leading video platforms for 18-35-year-olds in the US. These platforms have outpaced Instagram, Facebook and Netflix, solidifying their dominance across the video landscape. In 2024, TikTok surpassed 1.9 billion monthly active users (MAUs) globally, including 145 million MAUs in the USA. In […]

Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was spent. Of note, end-of-year spend skyrocketed compared to 2023, with a 45 per cent YoY increase in November and a 77 per cent YoY increase in December. Top advertisers […]

TikTok quickly resumed services in the US after incoming President Donald Trump said he would issue an executive order to give the social media app a reprieve when he takes office today [January 20th]. On January 18th, the Chinese-owned app stopped working for  its estimated 170 million American users, after a law banning it on […]

Nielsen, the specialist in audience measurement, data and analytics, has announced the appointment of Inam Mahmood as its new General Manager, Audience Measurement, EMEA. Mahmood joins Nielsen from Revolut. He will report to Amilcar Perez, Chief Revenue Officer, Audience Measurement, and be based in London. At Revolut, Mahmood played a pivotal role in driving revenue […]

The January 19th deadline for TikTok to divest or be banned in the US is fast approaching. The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners and losers, […]