Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo spiked to nearly four times the brand’s average number of searches, reaching a high on June 13th, the third day of the Euros. The Chinese […]
South Koreans streamed 169 billion minutes of online video in Q2 2021, according to the first of a series of quarterly reports from Media Partners Asia (MPA) measuring the Korean streaming economy. The report, titled South Korea Online Video Consumer Insights & Analytics, leverages MPA’s proprietary AMPD Research Platform to measure and analyse streaming media […]
TikTok, the social media app, is increasing the maximum length of videos on its platform to three minutes. In a blog post, product manager Drew Kirchhoff said he believed the change would allow for “even richer storytelling and entertainment” on the short-form video sharing platform. Since launching in 2018, TikTok has limited its users to […]
Burnley Football Club and TikTok have agreed a partnership which will see the Club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal. Burnley FC Women will become the first team to have their games streamed live on TikTok – which will also become the team’s sleeve sponsor […]
The creators of the viral @DeepTomCruise account on TikTok- viewed over 70 million times with 1.5 milion followers – announce the launch of Metaphysic, a synthetic media platform that uses deep learning and artificial intelligence to help brands, creators and the entertainment industry create hyperrealistic content without the expense or time required to shoot in-person. […]
Chinese company ByteDance, owner of TikTok, more than doubled its revenues last year as usage of the short-form video app rocketed. The company, which spent a large part of last year battling pressure from then US President Donald Trump to sell its US TikTok operations, reported a 111 per cent increase in revenues to $34.3 […]
The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021 per WARC Data. However, privacy concerns […]
UK adults spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries according to Ofcom’s annual study into the nation’s online habits. Ofcom’s Online Nation 2021 delivers a snapshot of an unprecedented year, when communication, entertainment, culture, retail, work and education moved more online. UK adults spent more than three-and-a-half hours online […]
The HBL Pakistan Super League has entered into an partnership with short form video platform TikTok. During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an opportunity to engage and generate content on the platform. The HBL PSL 6 resumes at the Sheikh Zayed Stadium on June 9th with a match […]
Apple has announced iOS 15, an update that enhances the iPhone experience by making FaceTime calls more natural, and introduces SharePlay for shared experiences. “For many customers, iPhone has become indispensable, and this year we’ve created even more ways it can enhance our daily lives,” said Craig Federighi, Apple’s senior vice president of Software Engineering. […]