Advanced Television

Tennis

Nielsen: Wimbledon and the ‘Serena Effect’

Throughout her tennis career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences across the US, turning tennis broadcasts into must-watch events. This pattern, known as the ‘Serena Effect’, shows her ability to engage viewers. With her return to Wimbledon this week (on ESPN […]

June 30, 2026

Novak Djokovic: The Wolf in Winter debuts on Prime Video in August

Prime Video has announced an August 20th premiere date for a feature-length documentary exploring the journey of tennis legend Novak Djokovic, who began playing on the hardscrabble courts of Serbia and rose to become the most accomplished champion in the history of men’s tennis. From Connor Schell’s Words + Pictures, Sadoux Productions, and director Jason […]

June 26, 2026

BBC extends Wimbledon rights

BBC Sport and The All England Lawn Tennis Club have announced a new agreement that will see the Wimbledon tennis Grand Slam remain free-to-air for audiences across the UK through to and including 2033. The extension continues one of the most enduring partnerships in British broadcasting and sport after the BBC first broadcast Wimbledon in […]

June 25, 2026By Nik Roseveare

WBD nets Wimbledon rights in 11 countries

The Wimbledon Grand-Slam will be shown live to millions of ftennis ans across 11 countries in Europe through Warner Bros Discovery’s (WBD) all-encompassing coverage of The Championships. Every match from all 18 courts will stream live on HBO Max in Belgium, Bulgaria, Czech Republic, Finland, Hungary, Iceland, the Netherlands, Norway, Romania, Slovakia and Sweden coverage […]

June 25, 2026By Nik Roseveare

ATP Media implements Kinetiq watermarking

ATP Media, the broadcast arm of the ATP Tour, has announced a partnership with Kinetiq to implement Teletrax watermarking technology across ATP Tour tournament broadcast feeds, providing new visibility into how live tennis coverage is consumed by broadcasters worldwide. ATP Media produces multiple live feeds during tournaments from ATP Media Studios, its central production facility […]

June 25, 2026

Prime Video expands FTA offer in Spain

Prime Video has strengthened its FTA TV service in Spain, adding three new channels. The move further expands a section of the platform that has become one of its most dynamic areas, extending beyond its traditional on-demand catalogue. The latest additions are BBC Lifestyle, BBC Series and The Tennis Channel, all of which are now […]

June 17, 2026From David Del Valle in Madrid

beIN extends Wimbledon rights across MENA

beIN Media Group, the sports, entertainment and media group, has announced the renewal of its partnership with The All England Lawn Tennis Club, securing its exclusive broadcast rights to The Championships, Wimbledon across 24 territories in the Middle East and North Africa (MENA) region until 2030. beIN Sports, the Group’s flagship sports network, will provide […]

June 17, 2026By Nik Roseveare

Swerve TV signs new distribution deals

Swerve TV, a distributor and programmer of free live-streaming channels, has announced distribution deals with Fubo, Plex, Amazon Fire TV, and Anoki AI for its 24/7 free women’s sports channel, Swerve Women’s Sports. “Swerve Women’s Sports has built meaningful momentum in its first year, reflecting both the growing demand for women’s sports content and the […]

June 15, 2026

Record European audiences for Roland-Garros on HBO Max

Warner Bros Discovery (WBD) attracted record audience performances for the Roland-Garros tennis Grand Slam on its platforms across Europe (excluding France).  With more than 900 matches available live and on demand, HBO Max offered fans full access to the tournament across Europe (excluding France). Powered by features including Multi-View, Key Moments and Player Alerts, HBO […]

June 9, 2026

Queen’s Club championships on Samsung TV Plus

Tennis fans across the UK will be able to watch sporting icon Serena Williams compete at the Queen’s Club championships live and exclusively on the Tennis Channel, available subscription-free on Samsung TV Plus. Following confirmation of Williams’ participation in the tournament, Tennis Channel will be the only broadcaster in the UK showing all of Williams […]

June 8, 2026By Nik Roseveare