Super Bowl LX isn’t just a historic rematch. It also highlights how live sports viewing has evolved. Today, the experience integrates broadcast TV, streaming platforms, companion apps, and real-time data to deliver a more layered experience. When the Patriots and Seahawks take the field on February 8th, NBC’s ‘4K All Day; strategy and Peacock’s central […]
BIG Media, a producer and distributor of non-fiction content, has secured distribution deals with Prime Video, Tubi and Roku for Offseason (5 x 30’), an intimate look at the lives of elite NFL football players during the months they spend between professional football seasons. After acquiring the global distribution rights for the series, BIG Media secured […]
Back in August, the NFL reported on 5’s agreement with Paramount for multi-year coverage of American football in the UK. The deal, which the NFL called “ground-breaking” for a free-to-air broadcaster to get such a package, meant that 5 received two Sunday night NFL games, some special picks, such as those fixtures played in London […]
Ahead of its 20th season of Sunday Night Football, NBCUniversal has revealed the upcoming NFL season marks the highest grossing season to date for the media company, with overall revenue increasing across all platforms. The company also announced it has sold out of all ad inventory for Super Bowl LX, which will be presented on NBC, Peacock and […]
5 and Paramount UK have announced a new multi-year partnership with the NFL and CBS Sports to bring live coverage of the NFL season free-to-air to viewers across the UK. Every week through the NFL season, two Sunday evening games will be broadcast; the first at 6pm on 5 and the second at 9pm on […]
Livewire, a player in gaming marketing, has announced a strategic multi-year partnership with the NFL. As part of the collaboration, the two will launch NFL Race to the End Zone—a first-of-its-kind sports docuseries blending NFL fandom with creator-led gaming culture set to debut during the 2025 NFL season. Designed to deepen engagement with existing NFL […]
LTN and Lumen Technologies have announcd a partnership delivering a combination of live event production and transmission services for world-leading media companies. With over 50 years of shared experience, Lumen Vyvx Broadcast Solutions’ extensive reach and low-latency connectivity combined with LTN’s advanced content enrichment and master control services offers an end to end, fully managed […]
Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s Super Bowl Sunday, (on February 9th), tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes according to Nielsen’s The Gauge report for February. This total day viewership […]
All major US streaming platforms had significant delays during Super Bowl LIX on February 9th according to data from Phenix – particularly Fubo (again), which was 78 seconds behind the action as the Philadelphia Eagles defeated the Kansas City Chiefs 40-22. On top of delays – data from Phenix, a provider of real-time streaming video […]
System1, the creative effectiveness platform, has revealed consumers’ favourite ads from the 2025 Super Bowl: Lay’s, the NFL, and WeatherTech took the top three spots, with appearances from Pfizer, Stella Artois and Doritos. In a Super Bowl whose ads were often weirder, wackier and more celebrity-driven than ever, Lay’s simple story of a young potato […]