The Subscription Economy Market: 2025-2030 study from tech strategists Juniper Research predicts that the subscription economy will grow by 67 per cent over the next five years; from $722 billion (€614bn) in 2025. The research identified digital video services as the leading subscription category; accounting for over 33 per cent of global subscription spend by […]

Nearly a quarter of US subscribers (23 per cent) spend over $100 (€92) per month on streaming and subscription services ($1,200+ per year), according to data from Bango. The Subscriptions Assemble study — which surveyed 5,000 US subscribers — reveals new trends, including Americans swapping their standalone subscriptions for combined ‘bundle’ deals. According to the […]

Twice a year, Hub’s Battle Royale survey explores US consumers’ entertainment choices and behaviour across categories: premium video, social video, gaming, music, reading, podcasts and more. The latest wave of the study revealed new information about consumers’ taste for bundles, and the companies that are best positioned to offer them. Key findings from the Battle […]

Netflix added 9.3 million subscribers in Q1 2024, hugely surpassing analyst estimates, and now has 269.6 million subscribers globally, further asserting the company as the world’s leading streaming service. Netflix reported revenue of $9.4 billion (€8.8bn), up 15 per cent YoY, and operating income of $2.6 billion. The company advised that it will stop reporting […]

Professional services company Accenture has launched its Media Thrive Index to assess the impact of reinvention strategies on media and entertainment companies’ ability to succeed financially and strategically in an increasingly challenging industry. The Media Thrive Index is a response to the findings of Accenture’s third annual Reinvent for Growth global entertainment study, which surveyed […]

Subscription management and billing platform Recurly’s 2024 State of Subscriptions report finds that subscriber fatigue is overestimated, with growth continuing to be strong. Noteworthy Trends Subscriber fatigue is overestimated—growth continues to be strong. Data shows that while acquisition rates and free trial conversions went down—correlated to a market-wide reduction of acquisition spend and ‘growth at […]

Independent sell-side platform Magnite has shared its 2023 trends and predictions for 2024 in programmatic advertising. Rebecca Ackers, VP of DV+, EMEA at Magnite, commented: “Discussions around AI have continued to be fervent in the last year, however much of this has been focused on generative AI and content creation. In 2024, there will be […]

Streaming platform and device specialist Roku is launching three enhancements to the Roku user experience for UK viewers, designed to give users an easier way to find and stream desired content. What to Watch, Continue Watching and Save List will roll out to Roku streaming players in the coming weeks, followed by Roku TV models […]

After adding over 8 million new subscribers during Q3 2023, Netflix is facing potential subscriber losses in the US market. The streaming service raised the prices of its ad-free service last month, causing many US subscribers to start considering a cheaper ad-supported plan or even cancelling their Netflix subscriptions. Data presented by OnlyAccounts.io shows nearly […]

Facebook and Instagram are launching subscription tiers across Europe (but not in the UK) that will remove adverts from the social media platforms. From November, people using the platforms – which are both owned by Meta –  will be able to pay €9.99 per month on the web or €12.99 per month on iOS and […]