Advanced Television

streaming

NESN 360 relaunches

NESN, New England’s sports network, has announced the relaunch of NESN 360 with a redesigned experience and key upgrades, available just in time for the second half of the Red Sox season that begins tonight. Now powered by ViewLift, a specialist in digital solutions for content owners, the enhanced NESN 360 app is available on […]

July 18, 2025

LG brings in-car streaming to Kia

LG Electronics has announced that its Automotive Content Platform (ACP) will power in-car streaming for Kia Corporation’s new European models. Debuting on the EV3, the platform will also be extended to the upcoming EV4, EV5 and New Sportage. This marks an expansion of LG’s innovative in-car experience to the European market, following successful deployments in […]

July 16, 2025

Zone-ify sponsors TNA Wrestling

Zone·ify, the free streaming platform, has expanded its relationship with TNA Wrestling to become an official sponsor and streaming partner. Under terms of the deal, Zone·ify will have access to a slate of TNA+ programming, with a seven-day re-air window for select events and hundreds of hours of matches available on demand. Additionally, it also […]

July 16, 2025

Survey: US sees strong value in streaming

The post-pandemic economic strain continues to rattle US consumers – with rising prices, they remain vigilant about their spending. The results of Hub’s semi-annual TV Advertising: Fact vs Fiction survey indicate that although viewers are keeping an eye on streaming price increases, they still consider such services a good value. Highlights from this ninth wave […]

July 15, 2025

Amagi appoints Chakraborty as Chief Revenue Officer

Amagi, the cloud-based SaaS technology solutions provider for broadcast and streaming TV, has announced the appointment of Sangeeta Chakraborty as its Chief Revenue Officer. In this role, Chakraborty will lead all global go-to-market functions, including sales, customer success, marketing, services, and operations, to drive Amagi’s next phase of growth and customer impact. Chakraborty brings over […]

July 15, 2025

Survey: EU dwellers turn to internet for cultural purposes

In 2024, people in the EU widely used the internet for cultural purposes. The most common activity was watching TV or videos online, reported by 79 per cent of internet users, according to data from Eurostat. This was followed by reading online news sites, newspapers or news magazines (70 per cent), listening to or downloading […]

July 10, 2025

Report: Strong interest in smart/digital bundles in US

As smart devices and digital services become more prevalent in American homes, two-thirds (66 per cent) of consumers indicate they would likely switch to a bundle from one provider for not only streaming TV services but also home security, fitness, smart home, music and other subscription services, according to Horowitz’s latest annual report, State of […]

July 9, 2025

Data: Streaming and social media ads lead brand awareness

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]

July 8, 2025

Data: 42% streaming subs think they’re spending too much

According to the Global Streaming Study 2025 from consultancy firm Simon-Kucher, 42 per cent of users believe they are spending too much on streaming platforms. The study, based on data from over 12,000 users across 11 countries, reveals that 88 per cent are consuming the same or more streaming content compared to 2024 – a […]

July 7, 2025From David Del Valle in Madrid

Streaming niche sports: How the AFL finds a global audience through digital platforms

Until recently, watching niche sports, like Australian Football League (AFL) matches, outside of their original region was a challenge. Broadcast coverage was limited, and international fans often relied on unofficial streams or delayed replays. That is changing. Through a coordinated digital strategy involving streaming platforms, subscription services, and targeted online content, niche sports now extend […]

July 3, 2025