FreeWheel, a technology platform for the television advertising industry, and NBCUniversal have released the findings of a joint global report entitled Prescribing Premium, designed to determine what, specifically, comprises a high-quality viewing experience from an audience perspective. The study found that platform, content, device and ad load are what makes a viewer perceive content as […]
Streaming services are the way to enjoy shows these days—there’s no debating it. ‘Streaming wars’ have become the new form of competition for viewership. Traditional broadcasters seem to have lost their grip, and it is clear why: streaming services offer more choices, and on-demand content makes it hard for cable to compete. How Streaming Became […]
Ateme, a specialist in video delivery solutions, is deploying its Titan video processing and compression solution with Nvidia Holoscan for Media, an AI-enabled, software-defined platform for live media, to advance broadcasting and streaming content delivery. This collaboration with Nvidia aims to empower media, entertainment, and service providers by reducing the cost of broadcasting and streaming […]
Channel 4’s streaming growth continues, with minutes viewed up 25 per cent (to 42 billion) between January and August 2024. In August alone, total viewer minutes grew 11 per cent year on year (to 4.4 billion viewer minutes). Latest Barb data also shows the channel continues to grow its overall audience, with a 4 per […]
With streamers nearing market saturation in Western markets, retaining subscribers is more important than ever. A report from Ampere Analysis shows that households with children are less likely to cancel streaming service subscriptions than those without them. As a result, streamers are scooping up kids’ titles to appease this influential audience. Olivia Deane, Research Manager […]
Operative has announced that AOS is launching on the AWS Marketplace. Media companies with streaming, linear national and local, and digital businesses can now easily access AOS through Amazon Web Services (AWS), making it easier than ever to connect disparate channels and workflows in a singular intelligent media platform. AWS and Operative serve as a […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has released a report titled The Inclusive Screen: Hispanic Americans, which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritising user experience. The study, which polled over 1,400 US Hispanic CTV users in the US, found that 78 per […]
LG Electronics has announced the LG Streaming Week campaign in 44 countries, starting from September 9th and running through October 13th, to celebrate a decade since the initial launch of webOS on the company’s LCD and OLED TVs. For owners of LG TVs above UHD released from 2018 onward (running webOS 4.0 and above), as […]
30A Media, a specialist in digital media and entertainment, has announced a strategic partnership with IDTVFlix and Iron Dragon TV. This collaboration aims to revolutionise the way martial arts enthusiasts experience their favourite films by developing mobile and connected TV apps, alongside securing distribution licensing for a vast collection of over 70 martial arts genre […]
Research from Virgin Media O2 finds majority (85 per cent) of parents consider reliable connectivity crucial for entertaining children during wet weather on rural outtings during the school holidays. With 60 per cent of respondents (over 40 million Brits) heading on countryside getaways this summer, more than 1 in 3 (37 per cent) are looking […]