DirecTV has announced that its streaming, satellite and U-verse customers will gain access to ESPN Unlimited at no additional cost. All DirecTV streaming and MySports customers in the US will receive access to ESPN Unlimited following its launch, with satellite and U-verse customers gaining access this autumn. DirecTV streaming customers with a Gemini device who […]
The Canada Games Council (CGC) has announced a multiyear partnership with CBC/Radio-Canada, making Canada’s public broadcaster the National Media Partner for the Canada Games from 2025 through 2031. This long-term commitment ensures that audiences across Canada will have more access than ever before to the Canadian multi-sport event for elite young athletes, and to the […]
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, according to research from Teads UK. The new UK CTV Pulse 2025 reveals that 42 per cent of viewers choose to watch via AVoD (ad-supported VoD) services, a 7 per cent year-on-year increase. This is ahead of both BVoD (broadcaster VoD) services […]
Magnite, the independent sell-side advertising company, has announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a 25 per cent year-over-year increase in total impressions served through Magnite’s SpringServe video platform as it accelerates its investment in live sports streaming. As more viewers shift toward streaming live sports content, FanDuel […]
The International World Games Association (IWGA) has announced the launch of The World Games Live, a dedicated global streaming platform created to bring The World Games 2025 (TWG) in Chengdu, China, directly to fans worldwide. Developed in partnership the International Sports Broadcasting Company (ISB), TWG´s global host broadcaster, the platform will stream live action from […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This proprietary technology analyses live game data, offering granular event-level curation and real-time access to live sports ad inventory. The Live Sports […]
Veloce Media Group, a platform operating at the intersection of sport, gaming and digital media, has announced a strategic investment from SEGG Media Corporation. The transaction values Veloce at £40 million (€46m) pre-money and marks a step forward in the Group’s international expansion and growth strategy. The partnership will be managed by Sports.com, a division […]
Imagine Communications is deepening its commitment to the North American sports and live events market with targeted investments in both its product portfolio and team structure. This strategic move reflects Imagine’s ongoing dedication to serving the unique and evolving needs of its customers and partners in one of media and entertainment’s most dynamic sectors. As […]
WSC Sports, the AI-driven platform for sports content automation, has announced a multiyear partnership with Kings League, the sports entertainment property founded by Gerard Piqué. Kings League will adopt multiple WSC Sports solutions to scale content creation across its expanding global footprint. That includes WSC’s recently enhanced Essentials plan now featuring sports-first Digital Asset Management […]
Sport1 Medien, a wholly-owned subsidiary of Highlight Communications AG, has successfully completed the sale of its subsidiary Plazamedia to DMC Production. As part of the transaction, DMC Production has acquired 100 per cent of the company’s shares. Plazamedia is a provider of content solutions for the sports and entertainment industry. The company delivers full-service offerings […]