Findings from target audience company GWI’s new data set, GWI Sports, indicate that consumers are increasingly turning to streaming services to watch sports events. The service aims to give sports teams, brands and agencies unique demographic and psychographic insights into the new sports fans. Based on a sample of over 23,000 Internet users aged 16-64 […]

Research from cloud-based video production company Grabyo reveals that 59 per cent of UK sports fans would be willing to switch exclusively to streaming for live content and the latest highlights. The report shows that