LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]
Arcade, the management company behind the social media personalities The Sidemen, has announced a seven-figure strategic investment from talent- and IP-led group Lumina Media to accelerate its expansion across EMEA. Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming a prevalent creator-first platform that offers creative […]
Remember playing by the rules, chasing every trend, and still feeling like you’re shouting into a void? That game is over. A seismic shift is happening. The focus has moved from placating invisible systems to captivating real people. It’s about building a digital hearth where your crowd gathers not just to watch, but to connect […]
The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]
Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]
Little Dot Studios, an All3Media company, has appointed Steph Fernandes as its new Head of Social Creative, Entertainment. Reporting into James Loveridge, Co-Managing Director – Agency, Fernandes will shape social work for Little Dot Studios’ entertainment clients (including Netflix UK, NBCUniversal, Prime Video UK and Warner Bros Discovery), steering social storytelling. Fernandes joins Little Dot […]
Sabio Holdings, an LA-based ad-tech company specialising in helping brands reach, engage, and validate streaming TV audiences, has announced that its Creator TV FAST channel is now available on Amazon Fire TV Channels. “Fire TV Channels has built a distinctive experience that showcases high-quality content across many genres,” said Joe Ochoa, Co-Founder and General Manager […]
In 2024, 97 per cent of people in the EU aged 16-29 years reported using the internet every day compared with 88 per cent of the total population, a difference of 9 percentage points (pp). This gap has been consistently narrowing during the past decade. In 2014, 87 per cent of young people used the internet daily, […]
The UNREEL Network and EXTREME International have come together under one brand – Wavelength – to create a social-first media and creator network. By uniting creators with social channel distribution at scale, Wavelength seeks to build a next-generation media company, led by CEO & Founder Alistair Gosling and Co-founder Benjamin Brown. Wavelength’s vision is to […]
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per cent of UK consumers recalling ads on these, respectively. Tangoo’s Awareness to Conversion: Mapping the Power of Programmatic Channels in the UK study also found […]