YouTube has announced new programming exclusively coming to the platform from popular creators including Cleo Abram, Mark Vins, Trevor Noah and more during the first-ever Creator Premieres showcase at the Metrograph in New York City. Google President, Sean Downey took to the stage to explain how YouTube has remained the #1 streamer for over two […]
With one month to go until perhaps the biggest social media exodus in history, Australia is getting ready to freeze 2.8 million young people out of their accounts, as part of a social media ban for under-16s. Around one in eight of Australia’s social media users are aged under 16, despite existing rules prohibiting under-13s […]
A Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, reveals that US adults aged 65 and older are growing increasingly assured in their ability to navigate the digital world. Nearly all respondents consider themselves to be somewhat to extremely digitally literate, using their connected devices for activities such […]
On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]
PREM Rugby has agreed a partnership with production company Whisper to deliver a new, authentic player-led content strategy. Capitalising on the recent growth of the Gallagher PREM, Whisper is helping to further accelerate and deepen fandom throughout English rugby, through social and digital creative content and storytelling. The partnership forms part of PREM Rugby’s ambition […]
Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]
LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]
Arcade, the management company behind the social media personalities The Sidemen, has announced a seven-figure strategic investment from talent- and IP-led group Lumina Media to accelerate its expansion across EMEA. Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming a prevalent creator-first platform that offers creative […]
Remember playing by the rules, chasing every trend, and still feeling like you’re shouting into a void? That game is over. A seismic shift is happening. The focus has moved from placating invisible systems to captivating real people. It’s about building a digital hearth where your crowd gathers not just to watch, but to connect […]
The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]