On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]
PREM Rugby has agreed a partnership with production company Whisper to deliver a new, authentic player-led content strategy. Capitalising on the recent growth of the Gallagher PREM, Whisper is helping to further accelerate and deepen fandom throughout English rugby, through social and digital creative content and storytelling. The partnership forms part of PREM Rugby’s ambition […]
Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]
LG Ad Solutions has announced the launch of Social Sync powered by Spaceback in the UK, a creative solution powered by Spaceback that allows brands to transform their digital and social content into Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the US but is now available globally. “Social […]
Arcade, the management company behind the social media personalities The Sidemen, has announced a seven-figure strategic investment from talent- and IP-led group Lumina Media to accelerate its expansion across EMEA. Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming a prevalent creator-first platform that offers creative […]
Remember playing by the rules, chasing every trend, and still feeling like you’re shouting into a void? That game is over. A seismic shift is happening. The focus has moved from placating invisible systems to captivating real people. It’s about building a digital hearth where your crowd gathers not just to watch, but to connect […]
The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]
Parks Associates’ research from its Streaming Video Tracker examines the impact of creator-driven media on the video ecosystem and the importance of social video for streaming services looking to capture these millions of viewers. The research reveals platforms such as YouTube, TikTok, and Twitch are now central to US consumers’ TV experiences, creating new opportunities for […]
Little Dot Studios, an All3Media company, has appointed Steph Fernandes as its new Head of Social Creative, Entertainment. Reporting into James Loveridge, Co-Managing Director – Agency, Fernandes will shape social work for Little Dot Studios’ entertainment clients (including Netflix UK, NBCUniversal, Prime Video UK and Warner Bros Discovery), steering social storytelling. Fernandes joins Little Dot […]
Sabio Holdings, an LA-based ad-tech company specialising in helping brands reach, engage, and validate streaming TV audiences, has announced that its Creator TV FAST channel is now available on Amazon Fire TV Channels. “Fire TV Channels has built a distinctive experience that showcases high-quality content across many genres,” said Joe Ochoa, Co-Founder and General Manager […]