Advanced Television

Smart TV

Research: Smart TV & speaker adoption rose in pandemic

Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The research reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant […]

September 29, 2021

LG Ads launches personalised smart TV platform

LG Ads Solutions has introduced a new smart TV operating system, called River OS, that it says is “built for ultimate personalisation, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features”. The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs […]

September 10, 2021

MCS Extreme chooses OKAST for its OTT platform

OKAST, the white-label video streaming platform publisher, has announced a new agreement with Multi-Channels Sport Group for the launch of MCS Extreme. Born in 2010 in France, the TV channel MCS Extreme quickly became a reference in extreme sports before being integrated into the SFR Sport and RMC Sport packages. The channel is now launching […]

September 9, 2021

Study: Pandemic TV habits here to stay

As more Americans are approaching what their lives looked like before Covid, their attitudes are beginning to return to normal. However, Hub Entertainment Research’s newest wave of Predicting the Pandemic study shows there’s evidence that many changes in behaviour – including some of those most disruptive to the entertainment industry – are here to stay. […]

August 6, 2021

Forecast: Global Smart TV ownership to top 50% by 2026

Strategy Analytics reports that more than 665 million homes worldwide owned a Smart TV at the end of 2020. This equates to 34 per cent of global households, a figure that is set to rise to 51 per cent by 2026 when Smart TV ownership will reach 1.1 billion homes. Sales of Smart TVs grew […]

July 26, 2021By Chris Forrester

Research: Half streaming device buyers first-time owners

According to research by advisory firm Interpret, half of consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers. The remainder are existing owners who are replacing their streaming device, upgrading to a newer version, or switching to a new brand. According to […]

July 1, 2021

Vestel adds Amazon Music to Smart TVs

Vestel has announced the launch of Amazon Music on its Smart TVs. Available immediately, the Amazon Music app has been rolled out to all Vestel-manufactured Smart TV ranges across Europe. With Amazon Music, Vestel-made Smart TVs can offer Prime members access to two million hand-curated songs and over one thousand playlists and stations at no […]

June 29, 2021

UK launch for TCL Roku TVs

Consumer electronics company TCL Electronics and streaming platform and device specialist Roku are launching TCL Roku TV models in the UK, available in both HD and UHD resolution, in sizes ranging from 32” to 65”. Both the 4K UHD (RP620K) and HD (RS520K) models support HDR Pro which uses Dynamic Colour Enhancement through 3D LUT […]

June 18, 2021

Italy: Smart TV viewing up 39%

An estimated 22 million Italians watched content on a Smart TV in the period from October 1st 2020 to May 21st 2021 – a 39 per cent rise on the same period in 2019-2020. According to figures from the Studio Frasi Observatory, the overall audience dropped by 2.2 per cent, from 11.6 million to 11.3 […]

June 17, 2021From Branislav Pekic in Rome

Mediengruppe RTL Deutschland, TP Vision bring HbbTV TA standard to smart TVs

Mediengruppe RTL Deutschland is working with TV manufacturer TP Vision to promote the rollout of addressable TV in Germany. The two companies have concluded a cooperation agreement based on the implementation of the HbbTV specification for targeted advertising (HbbTV TA) in Philips Smart TVs. HbbTV TA enables a new level of addressable TV implementation, where, […]

June 17, 2021