Smart, the independent ad tech platform, has announced a new partnership with Publica, a Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following […]
OTT software solutions provider Vewd and TV manufacturer Vestel have introduced the Vewd Operator TV, a fully-featured Smart TV with a built-in, content-enriched pay-TV experience which they say will allow operators to win the retail Smart TV landscape. Rather than up-selling pay-TV services through a separate set-top box, or competing alongside other apps inside hard-to-discover […]
A study from Juniper Research has found that spend through voice assistant-enabled smart TVs will reach nearly $500 million (€432.2m) in 2023; a sharp increase from the $126 million expected in 2021. This growth reflects how voice assistants are becoming context‑dependent sales portals, as well as information and control systems, and smart TVs will bring […]
NextUp, the comedy streaming platform, has announced its integration with Samsung and LG TVs. Smart TV owners can now livestream the stand-up shows with a few taps of a remote control. Shows on the channel include some of the biggest names in the industry, including Ed Byrne, Miles Jupp and Nick Helm (pictured) alongside award […]
Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The research reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant […]
LG Ads Solutions has introduced a new smart TV operating system, called River OS, that it says is “built for ultimate personalisation, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features”. The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs […]
OKAST, the white-label video streaming platform publisher, has announced a new agreement with Multi-Channels Sport Group for the launch of MCS Extreme. Born in 2010 in France, the TV channel MCS Extreme quickly became a reference in extreme sports before being integrated into the SFR Sport and RMC Sport packages. The channel is now launching […]
As more Americans are approaching what their lives looked like before Covid, their attitudes are beginning to return to normal. However, Hub Entertainment Research’s newest wave of Predicting the Pandemic study shows there’s evidence that many changes in behaviour – including some of those most disruptive to the entertainment industry – are here to stay. […]
Strategy Analytics reports that more than 665 million homes worldwide owned a Smart TV at the end of 2020. This equates to 34 per cent of global households, a figure that is set to rise to 51 per cent by 2026 when Smart TV ownership will reach 1.1 billion homes. Sales of Smart TVs grew […]
According to research by advisory firm Interpret, half of consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers. The remainder are existing owners who are replacing their streaming device, upgrading to a newer version, or switching to a new brand. According to […]