More than half (56 per cent) of adults with a connected TV (CTV) surveyed in the EU5, and 59 per cent of those in UK, said they were willing to watch ads on TV in exchange for free content in response to the rising costs of streaming subscriptions, reveals a consumer study commissioned by Samsung […]
VIDAA and Intertrust ExpressPlay has announced the availability of VIDAA SMART OS-powered Hisense smart TVs preloaded with Intertrust’s ExpressPlay XCATM content security for broadcast TV protection. This joint solution enables secure direct-to-TV broadcasting using a cloud-based content protection solution that meets the requirements of premium content owners without requiring additional consumer devices such as set-top […]
Ateliere Creative Technologies and Synchronized are partnering to deliver Synchronized’s fully automated workflow for adding thumbnail views, ad-markers and previews to linear TV and online content. The newly integrated solution, Smart In-Video insights, combines Ateliere’s Connect cloud-based content supply chain platform with the Synchronized In-Video Intelligence Solution, creating an open, modular and configurable solution that easily fits into […]
Smart, the independent ad tech platform, has announced a new partnership with Publica, a Connected TV (CTV) ad platform, to accelerate Smart’s growth ambitions in the rapidly expanding CTV sector. This integration is a major step in Smart’s growing commitment to building a scaled, vertically integrated TV advertising platform for media buyers and sellers following […]
OTT software solutions provider Vewd and TV manufacturer Vestel have introduced the Vewd Operator TV, a fully-featured Smart TV with a built-in, content-enriched pay-TV experience which they say will allow operators to win the retail Smart TV landscape. Rather than up-selling pay-TV services through a separate set-top box, or competing alongside other apps inside hard-to-discover […]
A study from Juniper Research has found that spend through voice assistant-enabled smart TVs will reach nearly $500 million (€432.2m) in 2023; a sharp increase from the $126 million expected in 2021. This growth reflects how voice assistants are becoming context‑dependent sales portals, as well as information and control systems, and smart TVs will bring […]
NextUp, the comedy streaming platform, has announced its integration with Samsung and LG TVs. Smart TV owners can now livestream the stand-up shows with a few taps of a remote control. Shows on the channel include some of the biggest names in the industry, including Ed Byrne, Miles Jupp and Nick Helm (pictured) alongside award […]
Parks Associates has announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyses the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home devices and services. The research reveals that among the most commonly adopted CE device categories, smart TVs and smart speakers/displays showed significant […]
LG Ads Solutions has introduced a new smart TV operating system, called River OS, that it says is “built for ultimate personalisation, seamless navigations across apps, devices, and services, and advanced voice-controlled TV features”. The company has multiple OEM (original equipment manufacturer) partnerships in place, through which it plans to ship River OS-powered smart TVs […]
OKAST, the white-label video streaming platform publisher, has announced a new agreement with Multi-Channels Sport Group for the launch of MCS Extreme. Born in 2010 in France, the TV channel MCS Extreme quickly became a reference in extreme sports before being integrated into the SFR Sport and RMC Sport packages. The channel is now launching […]