Advanced Television

sky sports

VIDAA integrates Sky FAST Channels

VIDAA, the smart TV platform, has announced the integration of FAST channels from Sky into its VIDAA Channels lineup, further enhancing the platform’s selection of free-to-view content. The channels, including the likes of Pick Monkey Rescue, Sky Artist of The Year and Sky Sports Stories, bring a range of previously aired shows directly to VIDAA-enabled […]

April 4, 2025

Plymouth licensee fined £14k for illegal Sky Sports screening

On March 27th, the licensee of the Premiere Bar and Grill in Plymouth, Devon, was found guilty of three charges related to the illegal broadcast of Sky televised programming. In this case, Vahid Babolhavaeji televised Sky Sports football matches with the intent to avoid payment of the applicable commercial subscription charge. Babolhavaeji, the designated premises […]

April 4, 2025

Sky: 950m hours of sport viewed in H2 2024

Brits are spending more time watching content than ever before, consuming 16 billion hours of content on Sky in 2024, according to Sky’s bi-annual Attention Index report. The latest data reveals that while viewing is up, the content people consume is increasingly fragmented as audiences shift away from pre-scheduled broadcasting and instead move to on-demand […]

March 31, 2025

Sky Media kicks off new Sports Marketplace

Sky Media, the advertising sales arm of Sky, has launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November 2024, the marketplace aims simplify advertiser access to Sky Sports and TNT Sports’ live sports inventory. Advertisers can now seamlessly book […]

March 21, 2025

Data: Nearly 8m watch Newcastle lift Carabao Cup

A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on March 16th, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, with a 2-1 victory over Liverpool. Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an average domestic […]

March 18, 2025

Sky Sports readies for 2025 F1 season

With the 2025 Formula 1 season set to begin in Melbourne on March 16th, Sky Sports says it is gearing up to deliver” its most comprehensive F1 coverage yet”. Following a 2024 season that saw record breaking races, including the British Grand Prix becoming the most-watched European race ever on Sky – this year vows […]

March 12, 2025

FanCode enhances F1 experience in India

FanCode, the official broadcaster of Formula 1 in India, is set to elevate the motorsport’s viewing experience for fans across the country. For the first time, all F1 races will be available in Hindi and select regional languages on designated platforms, making the sport more accessible to millions of new fans. FanCode will provide fans […]

March 11, 2025

Sky Sports partners with Callaway Golf

Sky Sports has announced a new partnership with Callaway Golf. The collaboration sees Callaway become the official sponsor of key events across both the men’s and women’s golfing calendar on Sky Sports Golf. The multi-platform partnership brokered by Sky Media, will include linear co-sponsorship, digital advertising, Sponsorship of the Sky Sports Golf podcast, collaborative events […]

March 10, 2025

Baller League coming to Sky Sports

Sky and Baller League have announced a one-year broadcast partnership which will see Sky Sports and NOW become the TV home of the new indoor six-a-side competition in the UK. Every match from the inaugural UK season will be shown live on Sky Sports linear channels on Monday nights, hosted by Chunkz and Olivia Buzaglo. […]

March 7, 2025By Nik Roseveare

Sky Sports to treble coverage of Netball Super League

The Netball Super League (NSL) has announced the planned coverage of the soon to be relaunched League with Sky Sports will increase from one to three games per round. As a dedicated partner to netball for more than 18 years, Sky Sports’ extended coverage will now see 75 per cent of games in the 2025 […]

February 18, 2025