Advanced Television

Sky One

Cheez-It sponsors Sky One

Sky Media has announced Cheez-It as the headline sponsor of Sky One, securing a 12-month partnership that will see the brand front and centre across the channel’s return. The partnership brokered by Sky Media, Carat and The Story Lab, gives Cheez-It year-round visibility through a high-impact sponsorship of Sky One’s post 9pm schedule. As part of […]

March 13, 2026

Sky revives Sky One

Sky has announced that its iconic TV channel, Sky One. will return later this month on its original EPG slot of channel 106. The channel brand was initially retired in 2021. Sky One will become the home of Sky’s comedy and entertainment programmes, including new shows The Dyers’ Caravan Park and Gemma Collins: Four Weddings […]

February 3, 2026By Nik Roseveare

Screwfix adds Soccer AM to sponsorship

Screwfix has added Soccer AM to its sponsorship line-up for the 2021/22 in addition to its Sky Sports Football, Quest and S4C sponsorships. Sky Media and Wavemaker have agreed a seven-figure deal – the partnership’s biggest to date. As Screwfix enter its 8th season as a football sponsor on Sky Sports across the UK and […]

August 16, 2021

Sky One rebranding as Sky Showcase

Sky is axing the Sky One channel brand and replacing it with a new flagship brand, Sky Showcase. Sky One launched across Europe in April 1982 and is the oldest non-terrestrial TV channel in the UK. The pay-TV broadcaster has additionally announced that it will be launching a new linear channel called Sky Max. Sky […]

July 28, 2021By Nik Roseveare

Friends: The Reunion is Sky One’s most watched show ever

Friends: The Reunion has broken viewing records for Sky One with 5.3 million watching the long-awaited cast reunion.  The one-off special, available exclusively on Sky and streaming service NOW in the UK and Ireland, pulled in the biggest ever audience in the channel’s history. The special was also one of the most-watched piece of content […]

June 11, 2021By Nik Roseveare

Sky Original Breeders returns May 27

Following the critically acclaimed first series, Sky Original comedy Breeders, starring Emmy and BAFTA-winning Martin Freeman (Fargo, Sherlock, Black Panther) and International Emmy and BAFTA-nominated Daisy Haggard (Back to Life, Episodes, Black Mirror), returns to Sky One and streaming service NOW on May 27th. All ten episodes will be available on demand. Breeders continues to […]

April 29, 2021

Free movies, fitness & education apps for Sky VIPs

As the nation remains in lockdown, Sky has unveiled a range of free offers to give its Sky VIP customers a boost, including free Sky Original films and free access to fitness apps. Throughout February, all Sky customers will be able to benefit from these perks, as long as they’re enrolled in the free VIP […]

January 28, 2021By Nik Roseveare

Sky’s A Discovery of Witches return draws big

The second season of Sky Original A Discovery of Witches transported viewers into the magical world of Elizabethan London when it launched on January 8th. The series launch episode on Sky One achieved a cumulative 7 day audience of 1.79 million, making it Sky’s biggest launch for an original returning series in nearly 9 years. […]

January 25, 2021