Sky Media UK, the advertising sales arm of Sky, is expanding its partnership with advertising technology player The Trade Desk. This enhanced collaboration enables brands to buy TV and VoD advertising from Sky Media’s brand-safe content through a private marketplace (PMP) for the first time. Advertisers can now leverage automated real-time bidding to access Sky’s […]

Sky Media, the advertising sales arm of Sky, has launched the first phase of its new Sports Marketplace, making premium live sports advertising more accessible. First announced at Sky Media’s ‘Connects’ upfronts in November 2024, the marketplace aims simplify advertiser access to Sky Sports and TNT Sports’ live sports inventory. Advertisers can now seamlessly book […]

Sky Media has announced the return of an expanded Sky Zero Footprint Fund for 2025. After taking a year off to refine the initiative, the fund is back with a new format and renewed commitment to drive change for a better planet through the power of advertising. Once again, Sky Media, the advertising arm of […]

Sky Media, the advertising sales arm of Sky, has joined forces with Cancer Research UK to launch a campaign showcasing the transformative power of legacy gifts. The ‘Power of Pledges’ campaign will debut on World Cancer Day (February 4th), using real-life stories to highlight how gifts in Wills contribute to advancements in cancer research and […]

bp pulse, one of the UK’s largest EV charging networks, is partnering with Sky Go, the streaming service for Sky customers, to enhance the electric vehicle charging experience. A new campaign, brought to life by Sky Media and Mindshare, features a 30-second TV commercial showcasing how bp pulse and Sky Go work together. The creative […]

Sky Media has announced the appointment of Matt Hill as the new Director of Insight & Measurement. Hill will be joining from Thinkbox and will start the role in February 2025 replacing Lucy Bristowe, who left earlier this year. With over 20 years of experience in media, Hill brings a wealth of expertise to Sky. […]

Sky Media, the advertising arm of Sky, consumer bank Barclays UK and Channel 5, have announced a new TV and social media partnership to encourage conversations about money management, featuring TV presenter Nick Knowles. The six-part series launches tonight [August 8th] on Channel 5 during Bank Scams: Don’t Get Caught Out and New: Fresh vs. […]

Sky Media, the advertising arm of Sky, has announced that its Sky Zero Footprint Fund is launching an additional initiative dedicated to SME and local businesses called Local Heroes. Launched in 2021, The Sky Zero Footprint Fund initiative was created to inspire positive behaviour change and help start-ups and established brands accelerate their sustainable initiatives […]

Sky Media, the advertising sales arm of Sky, has unveiled a new metric from research which aims to elevate the conversation around attention. Attention metrics have been a hot topic in the industry, but Sky Media, together with Differentology, are introducing an ‘ADsorption Index’ which moves the conversation on from purely ‘eyes on screen’ to […]

Sky Media, the advertising arm of Sky, has announced that 2023 Sky Zero Footprint Fund finalist, Ocean Bottle, is making its TV debut supporting its mission to save our ocean. The new campaign informs audiences that by 2050, plastic is expected to outweigh all fish in the ocean, and now, more than ever, it’s time […]