Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing the cost, time and complexity of TV ad creation. The new toolkit provides access to Waymark, an AI creative studio that enables brands to generate TV-ready ads. In seconds, […]
Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending and digital behaviour data, the collaboration gives automotive brands unmatched precision in reaching the right drivers at pivotal […]
Sky Media has announced charity GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value to further amplify their sustainability mission. Chosen from six inspiring finalists – Fussy, GoodGym, Guppyfriend, PÄRLA, Tony’s Chocolonely and Wrap – the Grand Prix winner was announced at a Soho Hotel event on […]
Warner Bros Discovery (WBD) has announced the appointment of Sky Media as its ad sales partner in the UK & Ireland in a multi-year agreement. Under the new deal, Sky Media will represent WBD’s linear television entertainment and sport brands in the UK and Ireland from January 2026. As the fifth largest commercial broadcaster in […]
Sky Media, the advertising arm of Sky, has extended its partnership with Regit, the UK’s digital garage. This is following strong demand and high return rates across the automotive and insurance advertisers. The collaboration combines Regit’s unique insight into the UK’s car owners with Sky Media’s advanced targeting solutions. Together they have proven particularly successful […]
Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]
Sky Media has announced a collaboration with Merlin Entertainments, which will see the global attractions brand take over all Sky Cinema channels, in a new media partnership launching immediately. The partnership spans Sky Cinema’s complete ecosystem – including linear, VoD, streaming, social, SFVoD, and Sky Showcase films. Merlin will sponsor all Sky Cinema channels, from […]
This summer, GetYourGuide is partnering with Sky Sports to kick off a campaign that drives awareness of the experiences industry. Created by Initiative in collaboration with Sky Media, the campaign names GetYourGuide as the Official Travel Experience Partner of Sky Sports, helping viewers discover an way to discover and book experiences inspired by the thrill […]
Corporate trade company Active International, part of AMS (Active Media Services), an independent media solutions company, has announced the appointment of former Sky Media executive Ruth Cartwright as its new managing director. After serving as managing director of Active International’s UK team for four years, the company has also promoted its current managing director, Cameron […]
Sky Media UK, the advertising sales arm of Sky, is expanding its partnership with advertising technology player The Trade Desk. This enhanced collaboration enables brands to buy TV and VoD advertising from Sky Media’s brand-safe content through a private marketplace (PMP) for the first time. Advertisers can now leverage automated real-time bidding to access Sky’s […]