Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a successful pilot, Sky Media will offer programmatic access to broadcast quality VoD across its own platforms and channels, as well as inventory from its broad […]
Sky Media has announced eBay as the headline partner of Saturday Night Live UK, backing the British debut of NBC’s celebrated late night comedy showcase. The partnership with Sky Media will focus on eBay Live, the interactive shopping experience from eBay. The partnership spans eBay Live-branded idents (2 x 15” and 2 x 5”) created […]
Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver effective campaigns, greater certainty of outcomes for advertisers and measurable business growth for brands, compared to linear alone. Powered by Norman, Sky Media’s proprietary effectiveness databank, the study analyses outcomes from 2,400 campaigns […]
Tony’s Chocolonely, the UK’s most ethical chocolate bar, is launching its first-ever TV commercial globally, across Sky channels, from 9pm on February 10th. The campaign was planned and delivered in partnership with Sky Media to bring Tony’s purpose-led mission into living rooms across the UK. The chocolate-challenger brand secured £500k worth of Sky Media advertising through […]
Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing the cost, time and complexity of TV ad creation. The new toolkit provides access to Waymark, an AI creative studio that enables brands to generate TV-ready ads. In seconds, […]
Regit, the UK’s leading digital garage, has partnered with Blis, the telco DSP, to redefine automotive advertising in the region. By combining Regit’s first-party vehicle data with Blis’s unique mix of aggregated real-world movement, telco-derived insights, spending and digital behaviour data, the collaboration gives automotive brands unmatched precision in reaching the right drivers at pivotal […]
Sky Media has announced charity GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value to further amplify their sustainability mission. Chosen from six inspiring finalists – Fussy, GoodGym, Guppyfriend, PÄRLA, Tony’s Chocolonely and Wrap – the Grand Prix winner was announced at a Soho Hotel event on […]
Warner Bros Discovery (WBD) has announced the appointment of Sky Media as its ad sales partner in the UK & Ireland in a multi-year agreement. Under the new deal, Sky Media will represent WBD’s linear television entertainment and sport brands in the UK and Ireland from January 2026. As the fifth largest commercial broadcaster in […]
Sky Media, the advertising arm of Sky, has extended its partnership with Regit, the UK’s digital garage. This is following strong demand and high return rates across the automotive and insurance advertisers. The collaboration combines Regit’s unique insight into the UK’s car owners with Sky Media’s advanced targeting solutions. Together they have proven particularly successful […]
Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]