Samsung Electronics held its FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV panel as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid […]

Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ – its proprietary data-as-a-service offering – through a deepening collaboration with data cloud and clean room provider, Snowflake. The ongoing partnership directly addresses urgent demand from advertisers industry-wide: access to large-scale data in a privacy-compliant way. […]

Samsung Electronics has unveiled what it says is “the world’s first 130-inch Micro RGB TV” at CES 2026, marking the debut of its largest Micro RGB display and a new design direction for ultra-premium displays. “Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” […]

Samsung says it is turning its smart TVs “into the ultimate living room party destination” for the holiday season. Through Samsung Gaming Hub, new social games and experiences from Netflix Games, Amazon Luna, Volley, and Play.Works are being rolled out across Samsung smart TVs and devices. Existing Amazon Prime or Netflix members can enjoy an […]

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks programmatically, giving buyers access to fully customisable, co-branded interactive games within premium CTV inventory exclusively on Samsung TV Plus. GameBreaks can now be activated seamlessly via DSPs – buyers simply […]

Samsung Electronics has announced it that, in 2026, it will launch an expanded Micro RGB TV lineup, available in 55”, 65”, 75”, 85”, 100” and 115-inch models. The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology. “With Samsung’s latest technology, our Micro RGB portfolio delivers vivid colour and clarity that […]

Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads. Powered by Amazon Publisher Cloud (APC), a solution built on […]

Universal Ads, which enables brands to create, buy and measure ads across premium video, has announced that another round of third-party publishers has joined the Universal Audience Network in the US, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new […]

Global smartphone shipments are forecast to grow 1.5 per cent year-on-year (YoY) in 2025 to 1.25 billion units, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. This is an increase from 1 per cent growth in prior forecast, primarily driven by accelerated performance from Apple in the holiday quarter, rapid growth in […]

Samsung is teaming up with Amazon, Bethesda Softworks, and Xbox to celebrate the arrival of Fallout Season 2, offering fans more ways to watch, experience and play on Samsung TVs. Ahead of the Season 2 premiere on Prime Video on December 17th, fans can return to the post-apocalyptic world of Fallout, from Kilter Films, streaming […]