Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms. Roku is at the forefront of the CTV […]

Roku and National Research Group (NRG) have released survey findings that shed light on the relationship between TV streaming and the cinema experience. The results are an in-depth study of the moviegoing habits of streaming viewers. Over the past decade, TV streaming has expanded dramatically – and streaming is now the default way that many […]

TV streaming specialist Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network from the tech retailer, to run Connected TV (CTV) video ads on its platform. In a first-of-its-kind partnership for Roku UK, Currys and its partner brands will be able to access Roku Media ad inventory, […]

Backdrops, Roku’s newest feature first announced in April, aims to transform TVs into a canvas, with paintings and photography from an evolving library of thousands of curated works. In the coming weeks, Backdrops will begin rolling out to Roku TV models with a catalogue that includes famous classics, wide-ranging museum collections, abstract designs, and more. […]

Roku, the TV streaming specialist, has announced the opening of its new office in Bengaluru, India. Located in Embassy Golf Links Business Park, Challaghatta, the site will serve as a key innovation hub for the company, driving advancement in technology, software engineering, machine learning, and product development for the TV streaming platform. Roku says it […]

Two in three (66 per cent) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks by consumers surveyed in the […]

Roku has unveiled Roku Sports Channel – a new FAST channel, launching in the US on August 12th – that brings all of Roku’s sports content into a dedicated experience for sports fans. Roku Sports Channel will feature a range of popular sports programming that Roku owns and licenses. Featured content will include live Major […]

XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]

Roku, the streaming specialist, has reported its Q2 results with total net revenue at $968 million (€895.4m), up 14 per cent year over year. In a letter to shareholders, the company said: “We delivered solid results in Q2. Roku grew Streaming Households 14 per cent YoY, Streaming Hours 20 per cent YoY, and Platform revenue […]

Parks Associates has released its Tech Ecosystem Dashboard revealing Roku is the most popular brand of streaming media players in the US, followed by Amazon. Parks Associates’ consumer survey of 8,000 internet households reveals 43 per cent of streaming media player (SMP) owners report using Roku the most often. Thirty-five per cent of SMP owners […]