Pocket.watch, the studio creating global franchises from the most popular kids and family creators, and Major League Baseball (MLB), have announced the release of Ballpark Blast! presented by MLB and pocket.watch. Streaming now, the year-long content experience brings the vibrant energy of MLB’s biggest events and the joy of family-friendly stadium adventures directly to young […]
A Parks Associates study, Battle of the Platforms: Assessing Connected TV Ecosystems, reports that Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased. Together, these three brands dominate in terms of consumer viewing habits, with 65 per cent of US […]
Roku, the TV streaming specialist, has announced the launch of Westinghouse Roku TV models on Amazon in the UK. The new range combines Westinghouse’s hardware with Roku’s operating system (OS) to create a seamless smart TV experience. The new range includes sizes 24” and 32” in 2K HD. “We’re proud to partner with Westinghouse to […]
Free Ad-Supported Streaming TV (FAST) has emerged as a game-changing opportunity for content owners to monetise their libraries while reaching a global audience. But what does it take to launch your own FAST channel? Here, FAST Channels TV addresses key questions about creating and managing a FAST channel, providing valuable insights for content owners eager […]
Hightouch, the composable CDP, has announced a new solution to streamline and accelerate Connected TV advertising. This unified offering empowers advertisers to target, match, and measure first-party audiences across the fragmented CTV landscape of DSPs, OEM platforms, and measurement tools. “We’ve helped brands like PetSmart, Warner Music, and WeightWatchers use their data to drive incremental […]
Dennis Warner and In Sync Productions will partner with Roku for a sporting event on October 12th to celebrate 35 consecutive years of WCK Muay Thai. This live championship will be presented at the Brasilla Ballroom at the Rio Hotel & Casino in Las Vegas and will live-stream for free in the US on The […]
In an expanded partnership Instacart, the US grocery technology company, and Roku are providing valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities and closed-loop measurement, these brands can now get more from their advertising efforts – whilst consumers are closer to personalised shopping […]
It’s Halloween and what better way for horror fans to celebrate than with the announcement of a brand new, free-to-air and free-to-stream (or scream!) TV channel dedicated to horror – Scream TV. NYX Media Corporation will launch Scream TV in North America on October 13th, 2024. Scream TV will be available to view within the […]
FuboTV, the sports-first live TV streaming platform, has announced the launch of its popular Multiview feature in beta on select Roku devices. The beta feature is expected to launch on additional Roku devices in the coming weeks. Fubo is the first virtual MVPD (vMVPD) to bring user-configurable multiviewing to the Roku platform in the US. […]
Roku has announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed. “In order to meet growth marketers’ needs across all […]