Hightouch, the composable CDP, has announced a new solution to streamline and accelerate Connected TV advertising. This unified offering empowers advertisers to target, match, and measure first-party audiences across the fragmented CTV landscape of DSPs, OEM platforms, and measurement tools. “We’ve helped brands like PetSmart, Warner Music, and WeightWatchers use their data to drive incremental […]
Dennis Warner and In Sync Productions will partner with Roku for a sporting event on October 12th to celebrate 35 consecutive years of WCK Muay Thai. This live championship will be presented at the Brasilla Ballroom at the Rio Hotel & Casino in Las Vegas and will live-stream for free in the US on The […]
In an expanded partnership Instacart, the US grocery technology company, and Roku are providing valuable insights that consumer-packaged goods (CPG) advertisers need to connect with relevant audiences. With interactive ad formats, enhanced targeting capabilities and closed-loop measurement, these brands can now get more from their advertising efforts – whilst consumers are closer to personalised shopping […]
It’s Halloween and what better way for horror fans to celebrate than with the announcement of a brand new, free-to-air and free-to-stream (or scream!) TV channel dedicated to horror – Scream TV. NYX Media Corporation will launch Scream TV in North America on October 13th, 2024. Scream TV will be available to view within the […]
FuboTV, the sports-first live TV streaming platform, has announced the launch of its popular Multiview feature in beta on select Roku devices. The beta feature is expected to launch on additional Roku devices in the coming weeks. Fubo is the first virtual MVPD (vMVPD) to bring user-configurable multiviewing to the Roku platform in the US. […]
Roku has announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager to diversify beyond search and social, Roku Ads Manager is custom-built to help growth marketers succeed. “In order to meet growth marketers’ needs across all […]
Omdia’s latest findings reveal a significant shift in the connected TV (CTV) market with hardware manufacturers increasingly capitalising on platform revenues rather than hardware sales. Companies such as Roku and Vizio are even accepting losses on hardware to focus on more lucrative revenue streams from their platforms. Roku is at the forefront of the CTV […]
Roku and National Research Group (NRG) have released survey findings that shed light on the relationship between TV streaming and the cinema experience. The results are an in-depth study of the moviegoing habits of streaming viewers. Over the past decade, TV streaming has expanded dramatically – and streaming is now the default way that many […]
TV streaming specialist Roku has launched the first stage of its partnership with Currys Connected Media, the retail media network from the tech retailer, to run Connected TV (CTV) video ads on its platform. In a first-of-its-kind partnership for Roku UK, Currys and its partner brands will be able to access Roku Media ad inventory, […]
Backdrops, Roku’s newest feature first announced in April, aims to transform TVs into a canvas, with paintings and photography from an evolving library of thousands of curated works. In the coming weeks, Backdrops will begin rolling out to Roku TV models with a catalogue that includes famous classics, wide-ranging museum collections, abstract designs, and more. […]