Pro Volleyball Federation (PVF) and LTN have announced a partnership delivering live video production enhancements and expanded distribution across linear broadcast and streaming services in 2025. Following its successful inaugural season with almost 400,000 fans in attendance and millions of online viewers, the league harnesses a modular suite of LTN’s intelligent IP video transport, live […]
Pro Volleyball Federation (PVF) and Roku have announced a multi-year partnership in the US, which marks Roku’s first women’s professional sports partnership. Roku will broadcast 20 PVF matches during the 2025 season. Combined with PVF’s recently signed CBS Sports and Fox Sports deals, this increases the league’s national television coverage by 350 per cent compared […]
Roku has reported that it surpassed 90 million streaming households in the first week of 2025. Roku is now in nearly half of all US broadband households. “Roku’s extensive scale sets us apart in the streaming industry, with more engagement than any other TV OS platform in the US,” said Anthony Wood, Founder and CEO, […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]
Roku has announced the launch of Roku Data Cloud, which allows partners to access, analyse and leverage Roku’s proprietary TV data seamlessly. Prioritising accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies and partners to receive accurate information from Roku’s TV operating system (OS), which provides an extensive view of […]
Roku has announced the launch of Crunchyroll on The Roku Channel in the US. Crunchyroll, the global anime brand, offers fans access to a streaming library of anime content. Roku customers can subscribe to Crunchyroll for $7.99 (€7.69) per month or $79.99 per year to gain ad-free access to more than 25,000 hours of anime, […]
Roku has revealed TV viewing data that uncovers what 2024 looked like on its streaming platform in the US. Season 5 of Yellowstone, which streams on Paramount+, marked the top trending TV moment of the year – with searches for the show grew 1,200 per cent between October and November 2024. Further highlights include: The […]
Roku, the leading TV streaming platform in the US, has expanded its programmatic partnership to make Roku content, including The Roku Channel, available to FreeWheel demand partners through Roku Exchange. For the first time under the partnership, a new, standard protocol will enable real-time bidding among programmatic platforms, offering advertisers a premium CTV supply marketplace where […]
Roku has partnered with Spaceback, a specialist in social CTV ad creative, to offer free use of Spaceback’s platform to advertisers running campaigns through Roku Ads Manager. This collaboration empowers brands to take videos from social platforms such as Instagram, TikTok, Facebook, X, and Pinterest and transform them into premium TV ads on the big […]
Time spent watching TV in the US during November reached a nine-month high, according to Nielsen’s The Gauge report, as viewing levels increased 5 per cent compared to October to record the largest monthly viewing total since February. TV viewership in the November interval was impacted primarily by sports, the presidential election and live streaming, […]