HBO Max, AT&T’s SVoD platform, pulled in 4.1 million subscribers in its first month, following its May 27th launch in the US. For comparison, Disney+ attracted 10 million subscribers in just one day upon its launch – but HBO Max would seem to be targeting a different market with its $14.99 per month subscription cost […]
Findings from connected TV platform and device specialist Roku’s annual Cord Cutting study, including new insights shared by US consumers about how the Covid-19 pandemic is influencing the shift to streaming, indicate that approximately 32 per cent of US TV households do not have a traditional pay-TV subscription (cable, satellite, telco), while another 25 per […]
Accedo has been named a preferred developer in Latin America as part of Roku’s new Preferred Developer Programme. The newly launched programme includes developers with a strong history building fully-featured Roku channels that consistently pass Roku’s certification process, among other criteria. Yulia Poltorak, Director of International Content Development at Roku, commented: “We’re excited to welcome […]
The Covid-19 crisis highlighted a considerable increase in video consumption, reports market analyst company Dataxis. In the US, Comcast has seen a 50 per cent rise in VoD viewing over March and April 2020 for instance. While SVoD and linear-OTT environments have become more overcrowded over the last years (households in the US now subscribe […]
Roku has announced the availability of the Peloton App on the Roku platform. Roku users in the US can add the Peloton channel via the Roku Channel Store and enjoy studio-style workouts in their living rooms – even without a Peloton Bike or Tread. “As people continue to stay home, the television is increasingly becoming […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]
The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]
Findings from Leichtman Research Group (LRG) indicate that 80 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (such as Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is an increase […]
Global content creator, producer and distributor Endemol Shine Group has announced the launch of three channels in the US with TV streaming pioneer Roku, in addition to partnering with Roku for the launch of The Roku Channel in the UK. Reel Truth Crime, DIY Daily and Wipeout Xtra are available on The Roku Channel in […]