Roku has acquired the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games in the US. From May 19th, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB […]
Roku has revealed plans for a new data-driven TV streaming partnership with The Trade Desk, the independent advertising technology player, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioural data, so […]
Roku has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive opportunity and advertiser value within the broader streaming TV ecosystem. As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct […]
Roku, the streaming specialist, has reported that Q1 platform revenue stood at $755 million (€703m), up 19 per cent YoY. Gross profit was at $388 million, up 15 per cent. Streaming households hit 81.6 million, a net increase of 1.6 million from Q4 2023. Streaming hours were at 30.8 billion, up 5.7 billion hours YoY. […]
Roku has announced that millions of streamers watched the Roku Original series The Spiderwick Chronicles during its opening weekend, making it the most-watched on demand title to ever debut on The Roku Channel. The Spiderwick Chronicles amassed the highest reach and most hours streamed of any title in The Roku Channel’s history during its opening […]
PBS Distribution (PBSd), distributor of public media content around the world, has announced a new FAST Channel, PBS Retro, which has launched on Roku. PBS Retro is a dedicated channel where audiences can relive cherished memories through classic PBS shows from the 1970s, 80s, and 90s like Kratts Creatures, Thomas and Friends, Zoboomafoo, Reading Rainbow […]
Roku and ARTE.tv, the European streaming platform, have announced the launch of ARTE’s app on Roku’s TV streaming platform in the UK, Germany and France. “At Roku, we want to offer our customers a wide variety of entertainment across genres and formats, in all the languages they speak,” said Bernhard Gloeggler, Director of Content Distribution […]
Brightcove, the streaming technology company, has announced the launch of its new player platforms for Roku, Samsung and LG Smart TVs. The launch of the new Software Development Kits (SDKs) has unlocked advanced features within Brightcove’s player framework, including content protection, monetisation and analytics reporting capabilities. “Brightcove is committed to helping media companies deliver engaging […]
Roku is adding more ways to personalise and elevate the viewing experience. Over the next few months, Roku has announced it will introduce Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all US devices. “We want our platform to be relevant to how you watch TV, whether you purchased […]
Roku, the TV streaming platform , has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans in the US can find NBA games, highlights, documentaries, original series, and more. The Roku Channel is the inaugural partner of the […]