ITV has announced that Stefan Hoejmose will join the company as its new Group Chief Data and AI Officer, starting on July 8th. Hoejmose joins ITV from Roku, the US streaming platform, where he led the Data Science and Machine Learning team. He has previously also held senior data roles at Dyson, Sky, MediaCom and […]
NEW ID, the Asian FAST service company, has announced the launch of BINGE Korea, a specialised FAST platform for K-content offering both live broadcast and VoD services, on US streaming platform Roku. In addition to Roku, new versions have been updated on globally launched TV OS platforms such as Samsung, LG, Amazon Fire TV, and […]
Following strong series premieres on RTL’s n-tv in Germany and RMC in France, Big Media, a producer and distributor of non-fiction content, has raked in more global sales for its original science series juggernaut Destruction Decoded (18×60’). Season 1 has been licensed to 20+ territories around the world, while Season 2 has been licensed in advance by […]
Roku, the streaming platform, has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange aims to ensure a direct path between premium ad inventory and iys programmatic ecosystem to deliver greater effectiveness for clients. Combining Roku’s advertising supply with identity data and AI-driven optimisation capabilities, advertisers […]
Roku has announced that Sarah Harms and Sal Candela will join the company as Vice President of Advertising Marketing and Vice President, Global Agency Partnerships, respectively. Harms will report to Jay Askinasi, SVP, Head of Global Media Revenue & Growth, and Candela will report to Kristina Shepard, VP, Global Advertising Sales and Partnerships. Both will […]
Insight TV, the millennial-focused channel operator, has announced a partnership with Roku to bring its content to The Roku Channel viewers across the UK, the US, Canada and Mexico. The partnership sees Insight TV’s range of content now available on the Roku platform, offering viewers an array of programming completely free via The Roku Channel. […]
Roku has acquired the exclusive multi-year rights for Major League Baseball (MLB) Sunday Leadoff live games in the US. From May 19th, Roku will offer Sunday MLB games for free on The Roku Channel, plus an all-new MLB Zone to help baseball fans discover live and upcoming games, nightly recaps, highlights, a fully programmed MLB […]
Roku has revealed plans for a new data-driven TV streaming partnership with The Trade Desk, the independent advertising technology player, to equip advertisers with better planning, buying, and measurement of TV streaming media. Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioural data, so […]
Roku has announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive opportunity and advertiser value within the broader streaming TV ecosystem. As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct […]
Roku, the streaming specialist, has reported that Q1 platform revenue stood at $755 million (€703m), up 19 per cent YoY. Gross profit was at $388 million, up 15 per cent. Streaming households hit 81.6 million, a net increase of 1.6 million from Q4 2023. Streaming hours were at 30.8 billion, up 5.7 billion hours YoY. […]