Insight TV, and Edge Video AI, have announced the launch of the Shoppable TV Web Store, commencing with InTravel channel in the UK. Shoppable TV aims to transform passive viewing into an interactive shopping experience, allowing audiences to instantly purchase products, experiences, and destinations they see on-screen. By simply scanning a QR code, viewers can […]
FTTH network builders can significantly reduce the amount of expensive optical fibre they throw away thanks to a new initiative from French cabling experts, ACOME Group. Every day, broadband companies waste on average 10 per cent of the full fibre cable they deploy owing to a lack of knowledge of how much cable they have available […]
LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]
Axonista, a specialist in interactive video technology, and Vizbee, a player in cross device streaming experiences, are excited to announce a strategic partnership to help streaming publishers unlock new revenue through synced CTV + mobile activations. By combining Axonista’s interactive video expertise with Vizbee’s casting and sync technology, publishers can now offer seamless viewing and […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced the launch of its in-platform QR code solution. Advertisers can now create, deliver, measure, and optimise QR codes across CTV, digital video, and mobile all within Innovid’s platform. Innovid clients can now […]
AdTech firm Frodoh partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results with a 97 per cent video completion rate and astounding 11,700 QR scans. Conceptualised and crafted by Starcom India part of Publicis Groupe India, this innovative campaign featured a video of Bollywood superstar Hrithik Roshan, enhanced with an […]
Sharethrough, an independent omnichannel ad exchanges, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership to offer attention-based curated inventory. Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is a precise measure of a placement’s […]
LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer Study. The study found that during awards shows, 87 per cent of consumers say they multitask with their mobile phone or alternative devices during the programme, with 50 per cent stating they shop on these […]
Nearly half of all consumers are likely to engage with enhanced ads such as those with dynamic QR codes, that change messaging based on time of day, are location specific or are weather triggered, with 94 per cent saying they are more likely to buy brands using enhanced ads. According to research conducted by LG […]
VeEX, a global provider of test and measurement solutions for next-generation networks, has introduced NoApp, a unique, patent pending QR code test result transfer feature for its handheld range of fibre optics, Ethernet, and CaTV test solutions. This feature will soon be available across most VeEX field test platforms. Service providers are under intense pressure […]