Insight TV, Edge Video AI launch Shoppable TV
March 5, 2025
Insight TV, and Edge Video AI, have announced the launch of the Shoppable TV Web Store, commencing with InTravel channel in the UK.
Shoppable TV aims to transform passive viewing into an interactive shopping experience, allowing audiences to instantly purchase products, experiences, and destinations they see on-screen. By simply scanning a QR code, viewers can explore and shop curated items without leaving their content.
Shoppable TV is now live, launching with QVC as its first retail partner, alongside leading vendors such as Viator for tickets and Hotelbeds.com for hotel bookings – offering UK audiences access to over 4 million products.
Joe Ward, CEO of Edge Video AI, commented: “This marks a turning point for the media and retail industries. By integrating AI-driven real-time shopping with premium video content, we’re redefining how audiences engage with entertainment. The next time you see the QR code, simply scan and experience the future of shopping—it’s that seamless.”
Viktoriia Tkachenko, CEO of Inisght TV, said: “At InTravel, we are dedicated to bringing audiences closer to the world through immersive storytelling. Shoppable TV takes this a step further—allowing viewers to instantly act on their inspiration, whether that means purchasing a product or booking their next adventure.”
Kieran Knight, Senior Manager at QVC+ Streaming Service & Broadcast Distribution, added: “Shoppable TV represents the next evolution of home shopping. This technology bridges the gap between content and commerce, making it easier than ever for consumers to discover and purchase products in a truly interactive way.”
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