Branded Cities, IRCODE partnership
June 18, 2025
IRCODE, the patented visual intelligence platform, has announced a strategic partnership with Branded Cities, North America’s premier Out-of-Home (OOH) media company. This collaboration brings IRCODE’s interactive, attribution-ready technology to Branded Cities’ network of high-impact static and digital assets across the US, introducing a new layer of real-time performance to one of advertising’s most powerful creative mediums.
Branded Cities offers advertisers unmatched visibility in the most valuable OOH environments, Times Square, the Las Vegas Strip, West Hollywood, and other iconic locations, where scale, relevance, and cultural influence intersect. With the integration of IRCODE, these placements now gain a first-of-its-kind interactive capability: the ability to engage audiences directly from the creative and capture verified, privacy-safe data tied to each impression.
IRCODE turns the creative itself into the interface. Using advanced computer vision and AI, its patented Exact Match technology recognizes the visual, no QR codes, overlays, or redesigns required. Any printed or digital asset can now be scanned in real time, enabling brands to drive commerce, content, or utility experiences directly from the ad, while capturing performance-level insights.
“This partnership represents a shared belief in the power of great creative,” said Matty Beckerman, CEO of IRCODE. “Together, we’re proving that OOH doesn’t need to be redesigned to become digital-first, it just needs the right layer of technology. IRCODE is that layer.”
“Partnering with IRCODE allows Branded Cities to transform our iconic spectaculars into true interactive experiences,” said Vaibhav “VG” Gupta, President & Chief Operating Officer of Branded Cities. “With inventory in highly-demanded and dense pedestrian environments, IRCODE-enable spectaculars will provide advertisers and brands with additional opportunities to target mobile-friendly audiences.
Key benefits for advertisers include:
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Interactive functionality at scale, across static and digital placements
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Seamless creative integration, no QR codes or production changes
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Verified first-party engagement data, tied to asset, scan, time, and location
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Real-time attribution, closing the loop between exposure and outcome
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Flexible activations, from shoppable creative to content access and app downloads
The integration of IRCODE will unlock scalable interactivity across Branded Cities’ formats, from billboards and digital panels to transit media and street-level displays. Audiences will be able to scan visuals directly, initiating experiences such as product discovery, app downloads, content unlocks, and more, while brands gain clear insight into what was seen, when, and what action followed.
Both companies remain committed to advancing the future of Out-of-Home as the most powerful and effective advertising medium, one that inspires, performs, and protects the integrity of great creative.
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