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PWC

Ozone expands network with Newsweek partnership

Ozone, the digital advertising platform built for brands by some of the UK’s leading publishers, has announced the addition of Newsweek’s audiences to its existing publisher network. Ozone offers a transparent and efficient solution for brands seeking to connect with scaled, engaged audiences across the premium web by way of its consolidated premium publisher inventory and […]

January 21, 2025

Forecast: Italy E&M industry worth €58bn+ in 2028

Despite global economic challenges, Italy’s Entertainment & Media (E&M) industry thrived in 2023, expanding by 3.7 per cent to €50.1 billion, boosted by a 9.3 per cent growth of advertising revenues to €12 billion. This sector is poised for further growth, with a projected CAGR of 3.1 per cent leading to a €58.4 billion valuation […]

October 30, 2024From Branislav Pekic in Rome

Bird leads Media and Entertainment at PwC

PwC UK has appointed Ben Bird as the new Media and Entertainment sector leader in its TMT practice. Bird, who joined PwC 18 months ago as Partner in its Operational Restructuring business, has over 16 years experience leading operational improvements to media firms. Before joining PwC, Bird was a Partner at consultancy firm Vendigital where […]

August 15, 2024

Forecast: UK E&M market to break £100bn in 2024

The UK is forecast to have the largest entertainment and media market in Europe – overtaking Germany – from 2025, according to PwC’s Global Entertainment & Media (E&M) Outlook 2024-2028. UK E&M revenue is expected to break the £100 billion (€117bn) barrier this year before growing to £121 billion by 2028 at a compound annual […]

August 14, 2024

Forecast: Ad revs to hit $1trn in 2026

Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment & media (E&M) industry has continued to grow in 2023, with total revenues rising 5 per cent in 2023 to $2.8 trillion – outpacing overall economic growth cited by the IMF – according to PwC’s Global Entertainment & Media Outlook 2024-28. […]

July 17, 2024

Deltatre appoints Morii as CFO

Deltatre, a specialist in OTT, digital and data technology for media and sport, has announced the appointment of Elli Morii as Chief Financial Officer. Morii brings over 25 years of finance experience to Deltatre. Having started her early career at accounting and consulting firms such as PwC Consulting, she has held CFO and Finance Director […]

July 12, 2024

Report: Surge in CTV, podcast, social video adspend

Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]

April 24, 2024

Forecast: Italy E&M sector at €42bn by 2027

The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]

October 20, 2023

Forecast: UK to remain Europe’s top E&M market

The UK is forecast to maintain its position as the leading entertainment and media market in Europe over the next four years according to PwC’s Global Entertainment & Media (E&M) Outlook 2023-2027. UK E&M revenue is expected to reach £85 billion (€99.1bn) in 2023 with growth forecast at a compound annual growth rate of 4 […]

June 27, 2023

Report: UK leads Europe in space investment race

New analysis from investment experts offers insight on the wealth of opportunities found within the UK’s £17.5 billion (€20.1bn) space sector. The report, Expanding frontiers – The down to earth guide to investing in space, produced by PwC in association with the UK Space Agency, highlights expected global space sector growth of up to 11 […]

May 16, 2023