PubMatic, an independent technology company delivering the future of digital advertising, has announced a partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific game moments across streaming platforms in real-time. This proprietary technology analyses live game data, offering granular event-level curation and real-time access to live sports ad inventory. The Live Sports […]
WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimisation across platforms. While Pause Ads have become a staple […]
PubMatic, a specialist in digital advertising technology, has announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the media buying process – from audience and inventory discovery and forecasting to curation, activation, and performance optimisation. It is the only solution with direct access […]
PubMatic, an independent technology company delivering a digital advertising supply chain, and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected TV […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has announced key leadership appointments which it says reinforces its commitment to the Connected TV (CTV) market. The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah Collins as Senior Director of Advertiser Solutions […]
TCL, the global television brand and PubMatic, an independent technology company delivering a digital advertising’s supply chain, have announced a partnership designed to enhance programmatic advertising for live sports. This new partnership will connect TCL’s premium programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic’s integrated platform to drive demand and efficiency. TCL […]
Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]
Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a data collaboration with Adsquare, the global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally. The collaboration leverages PubMatic’s publishing partners and strong buy-side relationships […]