PubMatic, a specialist in digital advertising technology, has announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the media buying process – from audience and inventory discovery and forecasting to curation, activation, and performance optimisation. It is the only solution with direct access […]
PubMatic, an independent technology company delivering a digital advertising supply chain, and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected TV […]
PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has announced key leadership appointments which it says reinforces its commitment to the Connected TV (CTV) market. The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah Collins as Senior Director of Advertiser Solutions […]
TCL, the global television brand and PubMatic, an independent technology company delivering a digital advertising’s supply chain, have announced a partnership designed to enhance programmatic advertising for live sports. This new partnership will connect TCL’s premium programmatic streaming inventory, including NFL Channel and CBS Sports, with PubMatic’s integrated platform to drive demand and efficiency. TCL […]
Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic, an independent technology company delivering a digital advertising supply chain, have announced a partnership to make Xumo’s inventory programmatically available to advertisers via PubMatic. With this collaboration, advertisers can unlock reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s supply path optimisation […]
Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on […]
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a data collaboration with Adsquare, the global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally. The collaboration leverages PubMatic’s publishing partners and strong buy-side relationships […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with Virgin Media to enable advertisers to reach UK audiences at scale through ad-funded TV content. With 15 FAST channels currently available, and more to launch later this year, Virgin Media is set to further expand its video offering throughout […]
PubMatic, an independent technology company delivering a digital advertising supply chain, has announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modelling capabilities for advertisers. The collaboration leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. The […]
PubMatic, an independent technology company delivering digital advertising supply chains, has announced a partnership with Roblox to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of […]