PubMatic and independent agency Butler/Till have announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavoured malt beverage brand from Geloso Beverage Group. Powered entirely by PubMatic’s agentic application, and launched inside Butler/Till’s preferred Gen AI environment, the campaign introduces a new operational model for media activation. […]

PubMatic, Untapped Growth and tvScientific have announced a new partnership that strengthens how independent agencies buy and measure CTV. By bringing together modern AI infrastructure, direct access to premium inventory, and clear measurement, the companies are creating a more efficient, more transparent, and more effective way for independent agencies to drive results. This collaboration combines […]

PubMatic and BrightLine have announced a new partnership that brings interactive and addressable CTV ad formats to PubMatic’s unified programmatic platform, giving advertisers the ability to connect engagement to verified purchase outcomes at scale. “This is not just interactive TV. It is interactive TV as a performance channel,” said Nicole Scaglione, VP of CTV, PubMatic. […]

A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising platforms. The founding members include Optable, PubMatic, Scope3, Swivel, and Triton Digital, along with supporting members such as Classify, The Weather Company, Butler/Till, Raptive, Samba TV, Newton […]

PubMatic has announced a strategic partnership with MNTN that expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN’s self-serve Performance TV platform with PubMatic’s direct access to top-tier streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels, the partnership is already delivering measurable results: publishers on the PubMatic platform are […]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and […]

PubMatic has launched its AI-powered monetisation platform purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate and create sustainable business solutions and tools. The unified platform combines three core capabilities that […]

PubMatic, an independent technology company delivering the future of digital advertising, has announced a partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights […]