A consortium of companies across the advertising ecosystem have announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate directly across advertising platforms. The founding members include Optable, PubMatic, Scope3, Swivel, and Triton Digital, along with supporting members such as Classify, The Weather Company, Butler/Till, Raptive, Samba TV, Newton […]

PubMatic has announced a strategic partnership with MNTN that expands access to premium Connected TV advertising for performance-focused marketers. By supplying MNTN’s self-serve Performance TV platform with PubMatic’s direct access to top-tier streaming publishers, including Paramount, NBCUniversal, Sling, Philo, and LG Channels, the partnership is already delivering measurable results: publishers on the PubMatic platform are […]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and […]

PubMatic has launched its AI-powered monetisation platform purpose-built to put publishers back in control of their yield, data, and demand. As artificial intelligence disrupts traditional traffic sources and monetisation models, publishers are leaning into technology partners like PubMatic to innovate and create sustainable business solutions and tools. The unified platform combines three core capabilities that […]

PubMatic, an independent technology company delivering the future of digital advertising, has announced a partnership with Cedara, the AI engine for sustainable media, to ensure sustainable practices are integrated into every stage of the media lifecycle. Both active Ad Net Zero supporters, the two companies aim to equip advertisers and agencies with actionable environmental insights […]

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launch of WunderKIND CTV Pause Ads, a product expanding its innovative programmatic approach to Connected TV. Developed in partnership with OpenGlass.TV, this technology ensures seamless delivery and optimisation across platforms. While Pause Ads have become a staple […]

PubMatic, a specialist in digital advertising technology, has announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the media buying process – from audience and inventory discovery and forecasting to curation, activation, and performance optimisation. It is the only solution with direct access […]

PubMatic, an independent technology company delivering a digital advertising supply chain, and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will bring increased demand and efficient buying to Spectrum Reach’s advertising inventory while strengthening PubMatic’s curated packages with local news and live sports offered through its Connected TV […]