Advanced Television

Prime Video

Prime Video US increases ad load

Between April and June 2025, the volume of ads on Prime Video in the US increased by just over 50 per cent, according to data released by Ampere Analysis. The streaming service is now showing 4 to 6 minutes of commercials for every hour of content viewed. “Amazon’s ad load is now close to that of […]

June 19, 2025

Research: 28% of Americans tuning out of live TV

Attest, the New York-based consumer research platform, has released the findings from its sixth annual US Media Consumption Report. The 2025 edition provides insights into how Americans’ habits across television, audio, news, and social media continue to evolve. The research shows that percentage of consumers watching three or more hours of TV of any type […]

June 17, 2025

Report: Netflix the preferred streamer for Spaniards

Netflix is the most popular streaming platform in Spain, ranking significantly higher than its rivals. The latest CNMC Panel de Hogares (‘Household Panel’) report reveals that, when asked: “Which SVoD platform do you use the most?” most respondents answered Netflix (44.1 per cent), followed by Prime Video in second (21.4 per cent) and Movistar Plus+ […]

June 16, 2025From David Del Valle in Madrid

One Night in Idaho: The College Murders on Prime Video in July

Prime Video has announced One Night in Idaho: The College Murders, a four-part docuseries will premiere on July 11th on Prime Video. On November 13th, 2022 – in the still of the night – four University of Idaho students are brutally stabbed to death in an off-campus house in the quiet college town of Moscow, […]

June 16, 2025

Titus Welliver, Jessica Frances Dukes join the cast of MGM+ series The Westies

MGM+ has announced that Titus Welliver and Jessica Frances Dukes have joined the cast of its upcoming Original crime drama series The Westies, created by Chris Brancato. Welliver is best known for his critically-acclaimed lead performance as LAPD detective Harry Bosch in Prime Video’s long-running hit series Bosch and its sequel Bosch: Legacy. His credits also […]

June 12, 2025

Clemens joins Prime Video & Amazon MGM Studios

Nicole Clemens, former president of the now shuttered Paramount Television Studios and president of original scripted series for Paramount+, has been appointed as VP and Head of International Originals for Prime Video and Amazon MGM Studios, effective from July 7th. Clemens will oversee the development and production of original movies and series in over 20 […]

June 4, 2025

Barb: Paramount+ sees biggest Q4 growth in UK SVoD subs

Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1 million UK homes (67.5 per cent) had access to an SVoD service in Q1 2025. This is a slight increase from 20 million UK homes in Q4 2024. The service-level subscriptions data are as follows: Netflix: […]

June 3, 2025

Little Dot Studios makes senior promotions

Little Dot Studios, the production company, social agency and digital media network, has announced the promotion of James Loveridge and Robbie Spargo to Co-Managing Directors of its newly united agency business. Reporting to Dan Jones, CEO of Little Dot Studios, Loveridge and Spargo will take on an expanded remit and jointly lead the core client-facing […]

June 3, 2025

Prime Video announces slate of new Canadian content

Prime Video has announced a slate of new Canadian original series and films during its inaugural Amazon Upfronts in Canada. The lineup features returning fan favourites, new series and documentaries spanning sports, crime, music and comedy. Programming includes the second season of the NHL docuseries FACEOFF: Inside the NHL, true-crime docuseries ROMCON: Who the F**k […]

May 30, 2025

Data: Leading streamers expanded titles by 5% in Q2

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global SVoD services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5 per cent, from February to May […]

May 29, 2025