The television industry has always been at the forefront of technological innovation, from the first black-and-white broadcasts to the rise of smart TVs and streaming platforms. Today, we’re witnessing an even more dramatic shift in the way content is consumed and produced, with advancements in artificial intelligence, virtual reality, and interactive features. As technology continues […]

Moloco, a specialist in operational machine learning (ML) and performance advertising, together with independent research company YouGov, has announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point […]