3 Screen Solutions (3SS), a provider of software solutions for STBs, smart TV, multiscreen and in-vehicle entertainment, has selected Grey Juice Lab as its strategic partner to help expand content partnerships for the 3Ready entertainment platform. Chosen for its expertise in tailoring, implementing and operating digital content strategies, Grey Juice Lab will be instrumental in […]
Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]
One of the leading German operators, Tele Columbus, has announced that they are utilising XroadMedia, personalisation and content discovery specialists to provide top-level experiences for their PŸUR TV users. After trialing XroadMedia’s Ncanto solution, Tele Columbus has now implemented the pioneering personalisation services across its platform to deliver unique viewing experiences for all subscribers. Enhancing […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV has announced a first-to-market partnership with Upwave, an analytics platform for brand advertising, to use brand KPI signals for automated creative optimisation across digital channels, including CTV, ensuring budget automatically goes to top performing ads. With Upwave’s expertise in brand advertising analysis, […]
Infillion, an advanced media buying platform, has announced a partnership with Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology. With this industry-first partnership, CTV publishers […]
The majority of consumers globally (86 per cent) want an all-in-one platform to simplify their entertainment experiences with video streaming, fantasy sports, social media, ecommerce and more, according to the Reinvent for Growth report from Accenture. As part of its second annual global entertainment study, Accenture surveyed 6,000 consumers to understand their preferences and behaviours […]
Viaccess-Orca (VO), a global player providing TV platforms, content protection, and advanced data solutions, has announced that Mongolian pay-TV operator Univision, part of the Unitel Group, will deliver its IPTV service with an end-to-end, future-proof solution from VO. Utilising VO’s Service Delivery Platform (SDP), TV Business Analytics, Content Discovery & Personalisation, monitoring, customisable TV Apps, […]
3 Screen Solutions (3SS), a provider of software solutions for STBs and multiscreen entertainment, and ContentWise, a provider of user experience (UX) personalisation and audience analytics technologies, have announced their new partnership. Together they intend to transform UX personalisation possibilities through the power of artificial intelligence (AI) and machine learning (ML) to the benefit of […]
Netflix is introducing Double Thumbs Up, an additional way for members to let the streaming platform know what types of series and films they want to see more of. Netflix viewers can find this option next to the Thumbs Up and Thumbs Down buttons on their TV, Web, Android and iOS mobile devices effective immediately. […]
Personalised smart services specialist Plume has released data and insights into smart home trends resulting from increases in the number of devices, types of devices, hours used and data used across smart homes. This comes as it surpasses what it says is a major milestone: more than 1 billion unique client devices have been managed […]