3 Screen Solutions (3SS), a provider of software solutions for STBs, smart TV, multiscreen and in-vehicle entertainment, has selected Grey Juice Lab as its strategic partner to help expand content partnerships for the 3Ready entertainment platform.

Chosen for its expertise in tailoring, implementing and operating digital content strategies, Grey Juice Lab will be instrumental in engaging and aggregating content partners, accelerating the integration into 3Ready. Grey Juice Lab will help identify and implement optimal product and commercial approaches to enable content partners to expand their reach into automotive and operator environments.

For a carmaker, having the right content pre-integrated and available in all serviced markets allows the business to focus on daily operational excellence, personalisation and customer care, leaving all technical hassle behind and speeding up time-to-market. The goal of 3Ready is to provide service providers with a powerful and flexible platform to seamlessly manage a broad spectrum of ever-changing apps, content and services in real-time.

3Ready comprises multiple partnerships with local and global content providers, the most recently announced being YouTube and Zattoo. The 3Ready ecosystem so far counts over 120 content and technology partnerships.

The strategic partnership between Grey Juice Lab and 3SS will help to further scale and accelerate the onboarding of content partners, enabling them to increase their reach and improve discoverability across 3Ready-powered experiences. Meanwhile, carmakers and operators reap the benefits of faster time to market, always staying in control of their strategies and services with maximum flexibility and choice.

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Tags: 3 Screen Solutions, 3ss, entertainment, personalisation, Smart TV