The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part of the Tracker’s ongoing analysis of top industry and consumer trends in the OTT video space. Parks Associates consumer research […]

Parks Associates’ consumer study OTT: Perception, Use, and Business Models reveals 40 million US internet households trialled and subscribed to at least one OTT service in the first half of 2021. The research analyses consumer use and perception across multiple business models, their libraries, and features. Free trials offer consumers the opportunity to experiment with […]

Research firm Parks Associates’ OTT Video Market Tracker service recently reported service-stacking is at an all-time high in the US. Parks Associates’ quarterly survey of 10,000 US Internet households finds 50 per cent reported subscribing to four or more OTT services in 1Q 2022, with nearly a quarter having nine or more services. “Service-stacking in […]

Findings from Parks Associates reveal that US pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm’s report, Video Services: State of the Market, forecasts that traditional pay-TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27 per cent drop […]

Findings from a Parks Associates study, Quantified Consumer: Livestreaming: The Next Hot Video Market, indicate that 43 per cent of US Internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content. Sixty-one per cent of livestreaming users have recently watched a live sporting […]

Research from Parks Associates shows that, out of the top five TV brands (Sony, TCL, Samsung, LG, Vizio), Sony saw the biggest growth in smart TVs purchases in the US in last six months, and pushed past Vizio and into the top three for reported purchases in Q3 2021. “Samsung continues to lead smart TV […]

Parks Associates reports that 55 per cent of US broadband households own a smart TV, pushing this device to be the default platform for streaming content. “Rapid changes in the market over the past two years, combined with continually shifting customer preferences, have forced service and device suppliers to adjust and adapt on an almost […]

Parks Associates consumer research featured in its OTT Video Market Tracker reveals that in Q3 2021, 27 per cent of US broadband subscribers reported the Samsung Tizen Smart TV is their primary device for consuming video content. The firm’s most recent update recaps top industry and consumer trends of Q4 2021 and highlights anticipated market […]

Findings contained in a whitepaper from analyst firm Parks Associates reveal that nearly 70 per cent of US broadband households own at least one streaming video product that is connected to the Internet. Ownership of smart TVs and streaming media players continues to rise, and gaming console ownership has held steady after several years of […]

Findings from analyst firm Parks Associates reveal US broadband households have an average of 14.5 connected devices, with future purchase intentions still high as consumers continue to embrace entertainment technology: 41 per cent of US broadband households have a streaming media player 38 per cent US broadband households have a gaming console 36 per cent […]